10 dzakakundikana kuyedza kushandura iyo mhando
Zviri mukati
Rebranding inzira inokurumidza uye isingadhuri yekuti vagadziri vemotokari vaedze uye vatengese modhi itsva. Muchirevo, zvinotaridzika zvakanaka - kambani inotora motokari yakapedzwa, inoshandura dhizaini zvishoma, inoisa marogo matsva pairi uye inoiisa kutengeswa. Nekudaro, mukuita, nzira iyi yakatungamira kune kumwe kutadza kwakanyanya muindasitiri yemotokari. Kunyange vagadziri vavo vanonyara nemotokari idzi, vachiedza kukanganwa pamusoro pavo nokukurumidza sezvinobvira.
Opel / Vauxhall Sintra
Kudzoka mukupera kwema1990, apo Opel / Vauxhall yakanga ichiri kutungamirirwa naGeneral Motors, makambani ese akasarudza kutora iyo U chikuva yaitsigira Chevy Venture neOldsmobile Silhouette vans. Iyo modhi nyowani yakavakirwa pairi kukwikwidza nemavans makuru muEurope. Mhedzisiro yacho yaive yemhando yeSintra, iyo yakazove kukanganisa kukuru.
Kutanga, vazhinji vekuEurope vakagutsikana zvizere neiyo iripo Opel Zafira minivan kupihwa. Uye zvakare, Sintra yaive isina kuvimbika uye ine njodzi. Pakupedzisira, kufunga kwakakunda uye Zafira akaramba ari mukati memhando mbiri, nepo Sintra yakamiswa makore matatu chete gare gare.
Chigaro Exeo
Kana Exeo ichinzwika kujairika kwauri, pane chikonzero chakanaka chayo. Muchokwadi, iyi ndiyo Audi A4 (B7), iyo yakagadzirisa zvishoma zviratidzo zveSeat uye dhizaini. Iyi mota yakauya nekuti iyo yeSpanish brand yaida nekukurumidza mhando yemureza kuti iwedzere kukwezva kwayo pakupera kwegumi rekutanga rezana rino.
Pakupedzisira, iyo Exeo haina kuunza kufarira kwakawanda, sezvo vanhu vachiri kuda iyo Audi A4. Sekukanganisa, Chigaro chinofanira kufunga nezvekuti ivo havana kukurumidza kupa "isingagoneki" 1.9 TDI injini kubva kuVolkswagen.
Rover GutaRover
Rover yeBritain Rover yaive mumatambudziko akaoma pakutanga kwezana rino ramakore. Panguva iyoyo, mota diki dzine injini dzinoshanda nemafuta dzaive dzichikurumbira, uye kambani yakaedza kuisa mari mukutenga kwemotokari yeTata Indica kubva kuIndia. Kuti ibudirire mumusika, yakashandurwa kuita mota yemhando dzese.
Mhedzisiro yacho ndeimwe yemotokari diki dzakaipisisa dzakamboonekwa neBritain. Yakagadzirwa zvakachipa, inotyisa muhunhu uye kutsetseka, ine ruzha kwazvo uye, zvakanyanya kukosha, inodhura kupfuura iyo Fiat Panda. Mumwe wevaimbove varidzi veTop Gear, James May, akadana mota iyi "mota yakaipa kupfuura dzose dzaakambotyaira."
Mitsubishi raider
Mitsubishi achiri kusangana naChrysler, mugadziri wechiJapan akasarudza kupa iyo kiyi kumusika weUS. Iyo kambani yakasarudza kuti pakanga pasina chikonzero chekushandisa mari mukugadzirwa kweiyo modhi nyowani, ndokutendeukira kuDodge, uko kwaakagamuchira akawanda mayuniti eDodota modhi. Vakatakura zviratidzo zveMitsubishi ndokusvika pamusika.
Nekudaro, kunyangwe vazhinji vekuAmerican havasati vanzwa nezveRaider, zvinova zvakajairika nekuti panenge pasina munhu akatenga iyi modhi. Saizvozvo, zvakamiswa muna 2009, apo kunyange Mitsubishi akagutsikana nekusafunga kwekuvapo kwayo mumusika.
Cadillac BLS
Pakutanga kwezana ramakore, General Motors aive neshungu nezvekutanga zita reCadillac muEurope, asi yakanga isina mota diki dzakabudirira panguva iyoyo. Kugadzirisa zvinopihwa zveGerman muchikamu chino, GM yakatendeukira kuSaab, ichitora iyo 9-3, ichizvigadzirisa zvishoma uye ichiisa mabheji eCadillac pairi.
Aya ndiwo maratidziro akaita BLS, iyo inosiyana nemamwe ese mamodheru echiratidzo nekuti ndiyo chete Cadillac yakanyatsogadzirirwa musika weEuropean. Dzimwe shanduro dzakashandisa injini yedhiziri 1,9-litre yakakweretwa kubva kuFiat. Zano reBSS rakanga risiri iro rakaipa, asi rakatadza kuwana nzvimbo mumisika uye pakupedzisira rakatadza.
Pontiac G3 / Wave
Kushandisa Chevy Aveo/Daewoo Kalos sepokutangira ipfungwa inotyisa pachayo, asi Pontiac G3 ndiyo yakaipisisa pavatatu. Chikonzero ndechokuti ari kutora zvinhu zvose zvakagadzira American sports car brand GM ngano uye kungoikanda kunze kwehwindo.
GM ingangove ichiri kunyara kuve nezita rePontiac pane imwe yemota dzakaipisisa dzenguva dzese. Muchokwadi, iyo G3 yaive yekupedzisira Pontiac modhi nyowani pamberi pekambani kuputswa muna 2010.
Ngano dzevanhu Routan
Iyi ndiyo imwe yemota dzisinganzwisisike dzakamuka nekuda kweiyo rebranding pfungwa. Panguva iyoyo - mukutanga kwe2000s, Volkswagen yaive shamwari yeChrysler Group, izvo zvakaita kuti pave nekuonekwa kwekombi paChrysler RT papuratifomu, yakatakura chiratidzo cheVW uye yakanzi Routan.
Iyo nyowani nyowani yakagamuchira zvimwe zvekugadzirwa maficha eVolkswagen, senge kumberi kwekupedzisira, iyo iripowo mune yekutanga Tiguan. Muzhinji, haina kunyanya kusiyana nemhando dzeChrysler, Dodge naLancia. Mukupedzisira, Routan haina kubudirira uye yakamiswa, kunyangwe kutengesa kwayo kwanga kusiri kwakanyanya.
Chrysler aspen
Pakutanga kwezana ramakore, vafambisi vezvigadzirwa zvepamusoro-soro vaive vachinyanya kufarirwa, uye Chrysler akasarudza kushandisa izvi. Zvisinei, nekuda kwekuita nyore, Dodge Durango akabudirira akatorwa, iyo yakagadzirwazve zvishoma ikava Chrysler Aspen.
Iyo modhi payakasvika pamusika, wese mugadziri wemotokari muUnited States aive neSUV yakafanana mune yayo nhanho. Vatengi havana kumbofarira Aspen, uye kugadzirwa kwakamiswa muna 2009 uye Dodge akaunza iyo Durango kumashure kwayo kuti igadzirise nyonganiso.
Mercury Mwanasikana
Ungatenda here Ford-ine automaker Mercury yaizobatana neNissan muma1990s? Uye ndizvo zvakaitika - maAmerican vakatora iyo Quest minivan kubva kuJapan brand kuti iite Mugari. Kubva pane imwe nzvimbo yekutengesa yeAmerica, yaiita seyakanaka kufamba, asi vanhu vakanga vasingatsvaki motokari yakadaro.
Chikonzero chikuru chekutadza kweVillage ndechekuti idiki kwazvo kupfuura vakwikwidzi vayo vekuAmerica Chrysler Town & Nyika uye Ford Windstar. Iyo mota pachayo haina kushata, asi handizvo izvo musika uri kutsvaga.
Aston Martin Cygnet
Sarudzo yeEuropean Union yekucheka mhepo kubva kune vese vanogadzira mota yatungamira mukusikwa kweimwe yemhando dzakapenga uye dzinoshorwa zvisingaite dzeAston Martin dzenguva dzese, Cygnet.
Iyo yakavakirwa zvinenge zvakazara paToyota iQ, mota diki yemuguta yakaiswa kukwikwidza neSmart Fortwo. Aston Martin akabva agovera zviratidzo, mabhii, mamwe mazaruro, mwenje mutsva uye inodhura yeganda remukati kugadzira iyo inodhura zvakanyanya uye isina basa Cygnet mune izvo zvakazove kumwe kwekutadza kukuru munhoroondo yemotokari.