100 makore eMorris
William Morris aive nechishuwo chekugadzira mota nemutengo waigona kuwanikwa nemunhu wese.
Kana iwe uchinetseka kuti sei wanga uchiona mota dzeMorris mumwedzi mishoma yapfuura, imhaka yekuti varidzi vadzo vari kupemberera makore zana William Morris achivaka mota yake yekutanga muOxford muna Kubvumbi 100.
Iyo Morris Oxford yakakurumidza kunzi Bullnose nekuda kweradiator yayo yakatenderedzwa. Kubva pamavambo madiki aya, bhizinesi rakakura nekukurumidza uye rakakura kuita musangano wepasi rose mukati memakore makumi maviri.
Kufanana nevagadziri vemotokari vekare, Morris akakurira papurazi uye akatama kubva panzvimbo achitsvaga basa. Akatanga kushanda muchitoro chemabhasikoro ndokuzovhura chake.
Muna 1900, Morris akasarudza kupinda mudhudhudhu kugadzirwa. Pakazosvika 1910, akanga atanga kambani yematekisi uye bhizinesi rekurojesa motokari. Akaritumidza kuti "Morris Garages".
SaHenry Ford, William Morris akatsvaga kugadzira mota nemutengo unokwanisika kumunhu wese. Muna 1912, nerutsigiro rwemari yeEarl yeMacclesfield, Morris akatanga Morris Oxford Manufacturing Company.
Morris akadzidzawo maitiro ekugadzira aHenry Ford, akaunza mutsara wekugadzira, uye nekukurumidza akawana hupfumi hwehukuru. Morris akateverawo nzira yekutengesa yeFord yekugara ichicheka mitengo, iyo yakakuvadza vakwikwidzi vake uye yakabvumira Morris kuhwina nguva dzose kutengesa. Pakazosvika 1925 yaive ne40% yemusika weUK.
Morris aigara achiwedzera huwandu hwemota dzayo. MG (Morris Garages) pakutanga yaive "yepamusoro kuita" Oxford. Kukura kuri kuda kwakaita kuti ive dhizaini pachayo panosvika 1930. Akatengawo mhando dzeRiley neWolseley.
Morris murume aive akasimba, aizvitemba. Mari payakangotanga kupinda mukati, akatanga kuita nzendo refu dzemugungwa, asi akasimbirira pakuita zvese zvakakosha zvebhizinesi uye sarudzo dzechigadzirwa mumunhu.
Munguva yake refu yekusavapo, kuita sarudzo kwaiita kumisa uye mamaneja mazhinji ane tarenda akasiya basa nekupererwa.
Muna 1948 Sir Alex Issigonis akaburitswa, akagadzirwa naMorris Minor. Mukweguru Morris aisafarira mota, akaedza kuvharisa kugadzirwa kwayo uye akaramba kuzviratidza nayo.
Muna 1952, nekuda kwematambudziko emari, Morris akabatana nemukwikwidzi mukuru Austin kuita British Motor Corporation (BMC), kambani yechina pakukura kwemotokari panguva iyoyo.
Kunyangwe madhizaini anotungamira senge Mini uye Morris 1100, BMC haina kuzombowanazve kubudirira kwekutengesa kwakambonakidzwa naMorris naAustin pavakanga vari makambani akasiyana. Pakupera kwema1980, Leyland, sekuzivikanwa kwayaiitwa panguva iyoyo, yakanga iri pasi pemvura.
Morris akafa muna 1963. Isu tinofungidzira kuti kune makumi masere emotokari dzeBullnose Morris dziri kushanda muAustralia nhasi.
David Burrell, mupepeti we retroautos.com.au
