BMW yakarambidzwa kubva kuUK radio nekukurudzira kutyaira zvine njodzi

BMW yaifanira kubvisa imwe yenhepfenyuro yayo muUK nekuti Advertising Standards Authority yakaiona senge isina basa. Mucherechedzo uyu wakawanikwa uine mhosva yekukurudzira kumhanya uye kutyaira zvisina hanya.

MuUK, sezviri pachena, zviziviso zveredhiyo zvemakambani emotokari zvinorambidza ruzha rweinjini inomhanya. Brand BMW M. akanzwa kushanda kwemutemo uyu svondo rino apo chimwe chezvishambadzo zvake chakarambidzwa neAdvertising Standards Authority (ASA) kuUK., iyo inodzora kushambadza uye inofunga kuti ndiani ane mhosva. Uye, munyaya iyi, hapana kushambadzira.

Chii chakaitika kune chiziviso cheBMW?

Zvese zvaitora kwaive kunyunyuta kuASA nezve kusave nehanya kwekushambadzira, maererano neUK Express. Dare rekutonga rakabvumirana uye rakabviswa zviri pamutemo.

Maererano ne Express, kushambadza kunotanga neBMW injini rpm, anocheka kumushambadzi, uyo anoti, “Tinogona kushandisa mashoko makuru akadai seanoshamisira, ane tsandanyama, kana kuti anoyevedza kuti tikuudze kuti akaita sei. Kana kuti tinogona kushandisa musanganiswa unoyevedza wemazwi ane mavara kutsanangura chaizvo manzwiro aunoita. Asi chaurikuda kunzwa ndechekuti." Ipapo mota inomutswa zvakare, zvine ruzha panguva ino..

Chinyorwa 20.1 cheASA chinoti kushambadzira kwemotokari "haifanire kukurudzira kutyaira zvine njodzi, kukwikwidza, kusangwarira kana kusangwarira kana kuchovha midhudhudhu. Kushambadza hakufaniri kuratidza kuti kutyaira zvisina ngozi kana kuchovha mudhudhudhu kwakakomba kana kuti kunofinha.”

Ruzha rwekumhanyisa kune ngozi here mukati memiganhu yekumhanya?

Mutemo 20.3 unoenderera mberi: "Kushambadza kwemotokari hakufanire kuratidza simba, kumhanyisa kana mabatiro maitiro kunze kwekunge kuri kwekuchengetedza kwakajeka. Chirevo kune aya maitiro haafanire kuratidza manzwiro, hutsinye, kana kukwikwidza." Zvakaparadzana, iyo ASA inoti, "Kushambadza otomatiki hakufanire kureva kumhanya nenzira inogona kupembedza kana kukurudzira njodzi, kukwikwidza, kusava nehanya, kana kusatya kutyaira kana kukwira mudhudhudhu. Zvichemo chaizvo zvekumhanya kana kukwidziridzwa kwemotokari zvinotenderwa, asi hazvifanirwe kuunzwa sechikonzero chekuda mota yakashambadzirwa. Zvikumbiro zvekumhanya kana kukwidziridza hazvifanirwe kuve nzvimbo huru yekutengesa yechishambadzo. "

Seti yemitemo yakasimba yemhando yekuita

Express mishumo. BMW yakaedza kurwira chirevo chayo chekuti ruzha rwekukwidziridza rwakatora isingasviki sekondi uye rwakarekodhwa apo mota yaive yakamira.. Izvi hazvina kubatsira nyaya yake, uye ASA yakatsigira mutongo wayo.

Ruzha rwekuchimbidza runokatyamadza, zvisinei, kana ukaanzwa paredhiyo, ungasada kumhanyisa motokari yako mumugwagwa, asi mitemo mitemo. Kana Boris Johnson akaita hurongwa hwake hwekurambidza motokari itsva dzedhiziri nepeturu panosvika gore ra2030, ruzha rwekushinya kwemagetsi rucharamba ruchitsiva ruzha rweinjini inobatidza mukati.

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