Bridgestone inovhara chirimwa muBethune, France.

Chiyero chechimiro ndechekuchengetedza kukwikwidza kwekambani muEurope.

Tichifunga nezvekuoma kwenguva refu kweye indasitiri yematai eEuropean, Bridgestone inoda kufunga nezvedanho rehurongwa hwekudzora huwandu hwekuwedzera uye mutengo wakaderera.

Mushure mekufungisisa nezve zvese zvingasarudzwa, kambani yakazivisa mukanzuru yebasa inoshamisa kuti inotarisira kumisa zviitiko zvese pachigadziro cheBethune, sezvo ichi chiri chiito chega chekudzivirira kukwikwidza kwekushanda kwaBridgestone muEurope.

Iko kupihwa kunogona kushanda kune vashandi makumi masere nevatanhatu. Bridgestone inonyatsoziva nezvehukama hwechirongwa ichi uye yakazvipira kushandisa nzira dzese dzainogona kugadzira zvirongwa zvekutsigira mushandi wega wega.

Izvi zvichaitika mukubatana kwepedyo uye kuburikidza nekugara uchikurukurirana nevamiriri vevashandi. Kugadzirira kusati kwaenda pamudyandigere, rutsigiro rwekuendesa vashandi kune dzimwe nzvimbo dzekushanda kwaBridgestone muFrance uye zvirongwa zvekusimudzira kuburitswa kwemabasa zvichafemerwa nekambani uye zvichakurukurwa zvakadzama nevamiriri vevashandi mumwedzi inotevera.

Uye zvakare, Bridgestone inotarisira kudzikisa kukanganisa kwenzvimbo nekushandisa chirongwa chakazara chekudzorera basa munzvimbo iyi. Iyo kambani inotsvaga kugadzira yakasarudzika shanduko yebasa chirongwa uye nekushingaira kutsvaga mutengi wesaiti.

Tichifunga nezvekuoma kwenguva refu kweye indasitiri yematai eEuropean, Bridgestone inoda kufunga nezvedanho rehurongwa hwekudzora huwandu hwekuwedzera uye mutengo wakaderera.

Mushure mekufungisisa nezve zvese zvingasarudzwa, kambani yakazivisa mukanzuru yebasa inoshamisa kuti inotarisira kumisa zviitiko zvese pachigadziro cheBethune, sezvo ichi chiri chiito chega chekudzivirira kukwikwidza kwekushanda kwaBridgestone muEurope.

Iko kupihwa kunogona kushanda kune vashandi makumi masere nevatanhatu. Bridgestone inonyatsoziva nezvehukama hwechirongwa ichi uye yakazvipira kushandisa nzira dzese dzainogona kugadzira zvirongwa zvekutsigira mushandi wega wega.

Izvi zvichaitika mukubatana kwepedyo uye kuburikidza nekugara uchikurukurirana nevamiriri vevashandi. Kugadzirira kusati kwaenda pamudyandigere, rutsigiro rwekuendesa vashandi kune dzimwe nzvimbo dzekushanda kwaBridgestone muFrance uye zvirongwa zvekusimudzira kuburitswa kwemabasa zvichafemerwa nekambani uye zvichakurukurwa zvakadzama nevamiriri vevashandi mumwedzi inotevera.

Uye zvakare, Bridgestone inotarisira kudzikisa kukanganisa kwenzvimbo nekushandisa chirongwa chakazara chekudzorera basa munzvimbo iyi. Iyo kambani inotsvaga kugadzira yakasarudzika shanduko yebasa chirongwa uye nekushingaira kutsvaga mutengi wesaiti.

Bridgestone inoda kufunga nezvedanho rezvivakwa zvekuchengetedza kuita kwayo kweEuropean.

Ikozvino maindasitiri ekugadzira mota dzevatyairi anotyisidzira kukwikwidza kweBridgestone mumusika weEurope. Musika wematayi emota dzinotakura vanhu wakatarisana nematambudziko akakura mumakore mashoma apfuura - kunyangwe tisingatarise kukanganisa kwedenda reCCIDID-19. Mumakore mashoma apfuura, saizi yemusika wematayi emotokari yakagadzikana (<1% CAGR), nepo kukwikwidza kubva kumhando dzakachipa dzeAsia kuri kuramba kuchiwedzera (mugove wemusika wakawedzera kubva pa6% muna 2000 kusvika 25% muna 2018). ), zvichikonzera kuwandisa kwese. Izvi zvinoisa kudzvanywa pamitengo nemamariji, pamwe nekuwandisa mune yakaderera rim tire segment nekuda kwekuderera kwekuda. Uye mukati meBridgestone's yeEuropean footprint, iyo Betun chirimwa ndiyo isingafarirwa uye haina kukwikwidza.

Bridgestone yakatora matanho akati wandei mumakore achangopfuura, kusanganisira kuyedza kusimudzira kukwikwidza kweiyo Bethune chirimwa. Vakanga vasina kukwana uye Bridgestone yakashuma kurasikirwa kwemari kubva kuBethune dhizaini yekugadzira kwemakore akati wandei. Tichifunga nezvezvinoitika musika musimba, mamiriro acho haatarisirwe kuvandudza.

“Kuvhara chirimwa cheBethune hachisi chirongwa chiri nyore. Asi hapana imwe mhinduro kumatambudziko atinosangana nawo muEurope. Iri inhanho inofanirwa kuve nechokwadi chekuchengetedza bhizinesi reBridgestone muEurope, "akadaro Laurent Dartu, CEO weBridgestone EMIA. “Tinoziva zvizere zvinorehwa nechiziviso chanhasi uye mabatiro azvingaite pavashandi nemhuri dzavo. Iyi purojekiti haisi kuratidzwa kwekuzvipira kwevashandi kana kuzvipira kwavo kwenguva refu kupa zvigadzirwa zvemhando yepamusoro kune vatengi vedu, imhedzisiro yakananga yemamiriro emusika ayo Bridgestone anofanira kugadzirisa. Zviripachena, chinonyanya kukosha ndechekutsvaga mhinduro yakanaka uye yakarongeka yevashandi vese, ichipa mumwe nemumwe wavo rutsigiro, pamwe nemhinduro dzinoenderana nemapurojekiti avo ega nehunyanzvi. "

Iyi purojekiti haizoitwe kusvikira kota yechipiri ya2021. Bridgestone ichaenderera nekuchengetedza huvepo hwakasimba muFrance, kunyanya kuburikidza nekutengesa uye kushambadzira mashandiro pamwe nevamwe vashandi mazana matatu nemazana mashanu.