Buick inozvidzoreredza ine logo nyowani uye inozivisa kuburitswa kweElectra EV muna 2024.
Zviri mukati
Buick iri kuunza logo nyowani inotaridzika zvakanyanya uye inoyevedza, uku ichisimbisa kuti mota yemagetsi yeElectra ichasvika kuNorth America muna 2024. Iyo brand yakazivisawo kuzara kwemagetsi pakupera kwegumi rino.
Buick yakagadzirirwa kutanga shanduko yemhando iyo ichasimbisa zvizere mutsara wayo muNorth America, ichitungamirwa nebheji nyowani uye kuzivikanwa kwekambani. Mukutsigira chiono cheGeneral Motors chezvese-magetsi, zero-emissions ramangwana, Buick ichavhura mota yayo yekutanga yemagetsi mumusika wekuNorth America muna 2024.
Electra: mutsva wemota dzemagetsi kubva kuBuick
Motokari dzemagetsi dzemangwana dzeBuick dzichatakura zita reElectra, rakafuridzirwa nenhoroondo yerudzi.
"Buick brand yakazvipira kune ramangwana remagetsi pakupera kwemakore gumi ano," akadaro Duncan Aldred, mutevedzeri wemutungamiri weBuick neGMC. "Chiratidzo chitsva cheBuick, kushandiswa kweElectra nhevedzano yemazita, uye dhizaini nyowani yezvigadzirwa zvedu zveramangwana zvichashandura mhando."
Chiratidzo chitsva chichashandiswa pamotokari kubva gore rinouya.
Iro bheji idzva, rinova rekutanga bheji shanduko huru kubvira 1990, richaiswa pamuviri pamberi pezvigadzirwa zveBuick kutanga gore rinouya. Iro bheji idzva harisisiri denderedzwa logo, asi rine dhizaini yakachinjika yakatsetseka zvichibva panhoo yaBuick inozikanwa katatu. Zvichienderana nemuvambi wekambani David Dunbar Buick's heraldry, mbiru dzakagadziridzwa nhoo nhatu dzinosanganisira mafambiro emvura anozowanikwa mukugadzirwa kwemota dzeramangwana.
Inoyevedza uye yakatarisa mberi
"Zvigadzirwa zvedu zveramangwana zvichashandisa mutauro mutsva wekugadzira unosimbisa kutaridzika, kufunga-mberi uye kusimba," akadaro Sharon Gauci, CEO weGlobal Buick uye GMC Design. "Kunze kwedu kuchabatanidza mafambiro anoyerera anopesana nekukakavadzana kuratidza mafambiro. Iwo emukati achabatanidza dhizaini yemazuva ano, tekinoroji nyowani uye kutarisa kune zvakadzama kumutsa kudziya uye ruzivo rwakapfuma rwekunzwa. "
Iyo Buick Wildcat EV Concept inoratidza mutauro mutsva wedhizaini wepasi rose unozoonekwa mumotokari dzekugadzira ramangwana. Mabheji matsva eBuick uye masitayipi achatanga pamotokari dzekugadzira kutanga gore rinouya.
Itsva font uye ruvara palette
Pamusoro pebheji idzva, iyo yakagadziridzwa Buick branding ichasanganisira font nyowani, yakagadziridzwa pendi yeruvara uye nzira nyowani yekushambadzira. Buick ichavandudza maitiro ayo emuviri uye edhijitari mukati memwedzi gumi nemaviri-12 inotevera.
Yakazara uye yakajairika kubatana
Shanduko yemhando iyi inosanganisirawo imwe nhanho-yemahara yekubatanidza ruzivo, sezvo mota nyowani dzeU.S. retail Buick dzinosanganisira kunyoreswa kweOnStar kwemakore matatu uye Connected Services Premium chirongwa. Masevhisi akadai sekiyi fob, Wi-Fi data uye OnStar chengetedzo masevhisi achauya seyakajairwa-mu-motokari midziyo uye ichaverengerwa muMSRP kutanga mwedzi uno.
Sezvo Buick inotarisa kune ramangwana, zvigadzirwa zvayo zvinoramba zvichiita zvakanaka muUS uye pasi rose. Gore rakapera raive rakanakisa rekutengesa gore rezvino Buick lineup, neUS retail kutengesa kukwira 7.6%. Iyi portfolio inobatsira kuunza nhamba yakakosha yevatengi vatsva kumhando, neinoda kusvika 73% yekutengesa inouya kubva kune vatengi vasingajairane neBuick.
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