Dacia - shanduko kubva kuCinderella kuenda kumambokadzi weEurope

Vanhu vazhinji vanosanganisa mhando yeDacia neyakachipa, yakaparara uye, pakupedzisira, mota dzemhando yepamusoro dzakazadza musika wedu muma80s nekutanga 90s. Nehurombo, vashoma vanokoshesa mugadziri weRomania, uyo nekufamba kwemakore akashanduka kubva kudiki kugadzira kuita mutambi akakomba mumusika.

Pane imwe nguva, iyo Dacia 1300 yaive yakajairika kuona mumigwagwa yePoland. Nehurombo, nhasi ichi chisaririra chekare hachiwanzo kuwanikwa, uye mienzaniso mune yakanaka mamiriro inogona kuwanikwa chete muNRL mota museums kana mumagaraji evateresi vasingadi kuunza hupfumi hwavo kuchiedza. Hazvishamisi kuti motokari idzi dzine nhoroondo yakawanda, yakanyanyisa, inofadza zvikuru uye izere nemoyo wemotokari.

Mushure mekutaura zvishoma, ngatidzokerei kune kwakabva Dacia brand. Tichatanga nemabasics, i.e. zita rechiratidzo rakabvepi. Mabviro acho akaomarara, serudzi rwechiRomanian, runotangira muRomania pasi pezita rekuti Uzina De Autoturisme Pitesti, rinobva mudunhu reRoma reDacia. Kamwe dunhu iri rakanga riri munharaunda yeRomania yanhasi. Pakutanga, nyika iyi yakaumbwa nemiganhu yechisikigo - kubva kuchamhembe yakatarisana neCarpathians, kubva kumabvazuva paRwizi rwePrut, kubva kumaodzanyemba nechezasi Danube, uye kumadokero nechikamu chayo chepakati. Asi ngatimisei kune geohistorical intricacies uye tidzokere kumunhu wedu mukuru.

Vanhu vazhinji vakambosangana neiyo Dacia brand vanotenda kuti kubva nguva pfupi yadarika kambani yanga iri yeFrench Renault. Pane, chokwadika, chimwe chokwadi muna ikoku, asi vanhu vashomanene vanoziva kuti fekitari yeRomania yave ichibatira pamwe neFrench kunenge kubvira pakutanga kwokuvapo kwayo. Ngatiendei pakutanga, i.e. kusvika pakusikwa kwechiratidzo cheDacia muna 1952 muchimiro cheUzina de Autoturisme Pitesti, ine fekitari yayo huru muKolibashi (yava kunzi Mioveni) pedyo nePitesti. Anenge makore gumi apfuura, kugadzirwa kwezvikamu zvendege kwakatanga pano, saka hazvina kuoma kugadzirisazve mitsetse yegungano yekugadzira mota.

Sezvatotaurwa, Dacia akashanda padhuze neRenault kubva pakutanga. Iyo Romanian chirimwa haina kungoshandisa tekinoroji yekunetseka kweFrance, asi zvakare yakagadzira mota pasi perezinesi rayo, sezvatichaona zvino. Ichokwadi, Dacia akaedza kakawanda kugadzira chimwe chinhu chayo, chakadai semotokari inonzi Mioveni muna 1966, asi izvi nezvimwe zvakaedza hazvina kubudirira. Dacia yafunga kusiya zvishuvo zvayo ichifarira zviitiko zvakaratidzwa. Nenguva pfupi.

Muna 1968, Dacia akazosaina chibvumirano chekushandira pamwe neFrench kunetseka Renault. Chibereko chekutanga chekubatana chaiva Dacia 1100, iyo yakagadzirwa muhuwandu hwezvikamu zve37 mumakore asingasviki maviri. Pakutanga kuona, iwe unogona kuona kuti Dacia 1100 inenge iine mapatya hanzvadzi yeRenault 8, iyo, nenzira, yaitaridzika inonakidza uye ichiri chinhu chinokosha chemuunganidzi. Iro Romanian version yemotokari yakanga ine injini yemashure ine simba re 48 hp, uye kukurumidza kukuru kwaiva km / h.

Gore mushure mekusaina chibvumirano chekubatana, imwe yemhando yeDacia inoberekwa - 1300. Motokari yakanyatsoenderana neRenault 12. Muchiitiko ichi, zvinoratidzika kuti Romanian yakaenzana neRenault yakawana, kunyanya munyika yedu, yakawanda. zvimwe. mukurumbira kupfuura yekutanga French. Mukurumbira uyu waive mukuru zvekuti mumakore akatevera mavhezheni matsva einjini akagadzirwa zvakare, kusanganisira 1210, 1310 kana 1410, pamwe nematayera emuviri senge 1973 station wagon kana rori rekuchinja-chinja.

Nhasi, Dacia 1300 inofungidzirwa kuti yakatakura marque yeRomania kubva kumapani ekumabvazuva kuenda kumakomo eEurope. Hazvishamisi kuti modhi yakabudiswa mune zvakawanda zvinogadziriswa kusvika 1980. Ehezve, chishuwo cheRomania chakadzoka, nekuda kweiyo misiyano inonakidza yemuenzaniso yakasikwa, iyo, zvinosuruvarisa, haina kupinda mukugadzirwa kwakawanda. Pamusoro peiyo 1300p modhi, iyo yakatonga zvakanyanya mumigwagwa yePoland, pakanga paine zviedzo zvakaita seBrasovia coupe kana Dacia Sport. Zvinosiririsa kuti mota hadzina kusiya matafura ekugadzira, nekuti dzinogona kusvibisa zvakanyanya musika wemotokari yemitambo mumakore iwayo. Zvimwe zviroto zvisina kuzadzikiswa zvemhando iyi zvinosanganisira 1308 Jumbo yekuendesa modhi kana mana-mavhiri kutyaira off-road pickup.

Iyo 80s uye 90s yaive zvakare vavariro, yakapfuura nepfungwa yeRomania brand. Muna 1976, Dacia anosarudza kusiya kubatana neFrench kunetseka Renault uye kutanga kugadzira mota ari ega. Vakazadzwa nebudiriro yapfuura, varidzi vemhando yeRomania vane chivimbo chekuti vane ruzivo rwakakwana uye huchenjeri hwekukunda musika weEurope vari vega pasina kugovana kubudirira kwavo nemumwe munhu. Kunyange kusati kwapera chibvumirano, mufananidzo weDacia 2000 uchasikwa, iyo, chokwadi, ihanzvadzi yeRenault 20. Zvinosuruvarisa, motokari haisisiri kuwana mukurumbira wakadaro semuenzaniso we1300, uye pakutanga ' s hurumende muRomania inokanganisa indasitiri yemotokari.

Pamberi paDacia ibasa rakaoma. Eya, hurumende yeRomania inoraira mugadziri kuti agadzire mota diki uye, zvechokwadi, isingadhure idzo avhareji mugari wenyika ino aigona kutenga. Chibereko chekuoma uye, zvinosuruvarisa, basa rekumanikidzirwa ndiro Dacia 500 Lastun. Nehurombo, kungotarisa mota kwakaringana kugumisa kuti ichi chikanganiso chakashata - injini isina simba, inosuruvarisa magadzirirwo uye manyorerwo akananga kubva kuMiddle Ages aireva kuti mota yacho haina kufarirwa zvakanyanya.

Mushure memakore mazhinji ekusanaya kwemvura uye kudonha, Dacia akaberekwa patsva muna 1998 neNova. Kuti arege kuita chimwe chikanganiso, mugadziri anosvika kune chikonzero uye kunzwisisa uye anosarudza kushandisa mhinduro dzakawanda kubva kune mamwe makambani, kusanganisira Peugeot uye Renault. Zvisinei, chimurenga chaicho chakauya gore rakatevera.

Muna 1999, Dacia anokumbira ruregerero kune Renault kunetseka, iyo inotenga chikamu che51 muzana mukambani yeRomania, nokudaro ikava muridzi weDacia brand. Kubva ipapo, iyi brand isingaonekwi yave kuwedzera uye zvishoma nezvishoma asi zvishoma nezvishoma kuhwina mwoyo yevatyairi veEurope. Nhanho yekutanga mune iyi nzira yaive yekuvandudza yeNova modhi. Imotokari ine injini itsva uye ine simba, uye zita rachinja kuva SuperNova - yemazuva ano.

Kana pakutanga chiyero chezvikamu zvechiRomanian brand chaive chakanyanya - 51 kusvika 49 mukufarira kambani yeFrance, zvino nekufamba kwemakore zvikero zvakanongedza kuRenault. Kupinda mumireniyumu itsva yeDacia kwaireva kusimbiswa kwehegemony yemugadziri weFrench, asi mugadziri kubva kuMioveni akaramba izvi here? Hongu kwete, nekuti waive mukana wake wega wekupinda mumusika weEurope. Zvaizivikanwa kuti Dacia aisakwanisa kurarama ari oga, uye kutsigirwa kwakasimba kweFrench Renault kwaizova kunokosha.

Mushure mekunge Renault yatora huwandu hwemasheya muna 1999, chikamu chavo chakakwira kusvika pa73,2% gore rakatevera, uye nguva pfupi yakatevera kusvika pa81,4%. Kwangopera gore gare gare, yakawanda se92,7% yezvikamu zvakapfuura mumaoko ekambani yeFrance, uye muna 2003, pakupedzisira, 99,3%. Iyo ine mwero 0,07% chikamu muDacia chinoita sechibvumira kambani kuchengetedza bheji rayo uye chiratidzo chekutengeserana. Zvakadaro, mugore rimwe chete, mutsivi weiyo SuperNova modhi inonzi Solenca inopinda mumusika - yakashongedzerwa zviri nani uye yakanyatsogadzirwa. Nokuda kwechimwe chikonzero, iyo Renault brand inogona kuonekwa pakatarisa.

Kutora kwaDacia neRenault kwakakonzera kubaiwa kwemari hombe kwemamiriyoni mazana mashanu emaeuro. Yakawanda yeiyi mari yakashandiswa kugadzirisa mafekitori echiRomania aive asina kuvandudzwa mumakore. Kare muna 500, Europe yakaona kana mari yakadaro yaibatsira - iyo Logan modhi yakapinda mumusika, iyo yakakurumidza kuva inenge yekuchinja motokari. Midziyo yakanaka kwazvo pamutengo wakaderera - musanganiswa uyu wakakwana kukunda misika yenyika dzichiri kusimukira, kwete Europe chete. Kufarira kukuru kwevatengi kwakatungamirira kukuti motokari yakasvikawo kuWestern Europe, uko motokari dzeGermany neFrance dzinotonga. Makore akatevera akaunza mhando nyowani: Duster, Sandero, Logan mune akati wandei akasiyana, uye nguva pfupi yadarika iyo Lodgy, iyo yakatanga kuGeneva Motor Show mukutanga kwaKurume wegore rino.

Dacia brand parizvino inotungamirwa naJerome Olive, akatsiva François Fourmont semutungamiri musi wa26 Mbudzi 2009. Mutungamiriri wekare akasiya kambani kubva kuMiowen ndokuenda pamudyandigere. Jerome Olive akatanga kutora chigaro chemutungamiri uye nguva pfupi akazova CEO weDacia. Kutarisa kuburikidza nehupenyu hwake, munhu anogona kusvika kumhedziso yekuti ndiye munhu akakodzera munzvimbo chaiyo. Jerome Olive akaberekwa December 8, 1957. Muna 1980, akagamuchira dhigirii reinjiniya kubva kuCatholic Institute of Arts and Crafts, ICAM. Jérôme anga achibatanidzwa neFrench brand kubvira pakutanga kwebasa rake. Nechekare muna 1982, akatanga kushanda paRenault chirimwa muSandouville. Muna 1985, akatora mari uye mabasa ekushanda, uye pakarepo mushure meizvozvo akava mutungamiriri wekushanda. Kubudirira kwaJerome Olivia kwazvino kunosanganisira kugadzwa kwake seOperations Director kuDouai muna 1999. Icho chimwe chezvakakura uye zvemazuva ano Renault zvidyarwa munyika. Makore mashanu chete mushure mekubudirira uku, Olivia akava CEO wefekitari iyi. Ndiani akatangira Jerome Olivia?

Sezvatotaurwa, François Fourmont akasiya Dacia uye nokudaro akagumisa basa rake guru. François akaberekwa muna Zvita 24, 1948. Ane dzidzo yepamusoro yezveupfumi uye dhipuroma redzidzo yepamusoro. Semutsivi wake, akatanga basa rake kuRenault. Pakutanga, muna 1975, akabata chigaro muHuman Resources Department. Kubva 1988 kusvika 1998, akabata zvinzvimbo zvakasiyana kumafekitori eSandouville neLe Mans, zvichizoguma nekugadzwa kwake muna Chikunguru 2003 seMukuru weDacia brand.