Datsun haisi kuzodzokera kuAustralia
Nissan yanga ichigadzirira iyo Datsun brand kwemakore uye yakatogadzira mhando…
Mukuru weCarlos Ghosn akaronga hurongwa hwekunangana nemhando yakagadziridzwa munyika dzichiri kusimukira, uko kukura kukuru kwekutengesa kwemotokari kunotarisirwa.
Zvipiriso izvi zvichange zvichienderana nemusika wega wega, kusanganisira mutengo nekukura kweinjini, uye zvakanangana nemusika uri kukura wevanotenga mota vatsva munyika dzakaita seIndia, Indonesia neRussia, uko kuchange kuchiiswa Datsun kubva 2014, akadaro.
Vakuru vakapa akati wandei, kusanganisira maficha emhando dzeDatsun dzavaive nadzo mukusimudzira. Mutevedzeri weMutungamiriri weCorporate Vincent Kobey akati maDatsuns matsva achange ari mota dzekupinda munyika dzese, dzakanangana ne "kuuya-uye-kuuya" vanhu vakabudirira "vane tarisiro nezveramangwana."
Akataura kuti mhando mbiri dzichatengeswa mukati megore rekutanga munyika nhatu, uye mutsara wakawedzerwa wemamodhiyo uchapihwa mukati memakore matatu.
Nissan Motor Co yakatarisana nemakwikwi akaomarara kubva kune vari kukwikwidza vanosanganisira vamwe vatambi vekuJapan vakaita seToyota Motor Corp neHonda Motor Co, avo vari kutarisa misika iri kusimukira inosanganisira China, Mexico neBrazil. Mumakore achangopfuura, kukura kwakamira mumisika yakasimbiswa yakadai seJapan, US neEurope.
Ghosn akazivisa Chipiri muIndonesia kuti Datsun ichadzoka, makumi matatu emakore mushure mechiratidzo chakabatsira kutsanangura kwete Nissan chete, asi indasitiri yemotokari yeJapan muUS pamwe neJapan, yakakanganwika. Maererano neNissan, zita racho rakafanana nemotokari diki dzinokwanisika uye dzakavimbika.
Datsun yakatanga kuJapan muna 1932 uye yakaonekwa mumashowroom ekuAmerica makore anopfuura makumi mashanu apfuura. Yakamiswa pasi rese kutanga muna 50 kubatanidza mutsara pasi peiyo Nissan brand. Nissan zvakare inogadzira emhando yepamusoro Infiniti modhi.
Tsuyoshi Mochimaru, muongorori wezvemotokari paMitsubishi UFJ Morgan Stanley Securities, akati zita reDatsun rinobatsira kusiyanisa mhando dzakachipa, dziri kusimukira-dzinotariswa kubva kune dzimwe mhando dzeNissan.
“Misika iri kusimukira ndimo mune budiriro, asi motokari dzakachipa dzichatengeswa uko purofiti inenge yakadzikira,” vakadaro. "Nekuparadzanisa mhando, hauparadze kukosha kweNissan brand."
Sekureva kwaNissan, iyo nyowani yebhuruu Datsun logo yakafemerwa neyekare. Ghosn akati Nissan yanga ichigadzirira mhando yeDatsun kwemakore uye iri kutogadzira mhando. Akanga ane chivimbo chokuti Nissan yakanga isiri kure shure kwemakwikwi.
"Datsun chikamu chenhaka yekambani," akadaro Ghosn. "Datsun izita rakanaka."
