Zviratidzo uye mabheji emotokari dzeKorea: nhoroondo yechitarisiko, motto dzevagadziri vakakurumbira
Zviri mukati
Zviratidzo zvemhando dzemotokari dzeKorea zvava kuzivikanwa uye zviri kudiwa. Mota dzine mazita evagadziri vekuSouth Korea dzinotyaira dzakawanda mumigwagwa yeRussia nedzimwe nyika.
Iyo Korean auto indasitiri yakatanga kukura mu70s yezana ramakore rapfuura. Motokari dzekutanga dzakagadzirwa dzakashandiswa mumusika wepamba. Asi motokari dzinokurumidza, dzisingadhuri, dzakavimbika uye dzekunze dzinoyevedza dzakakundawo nzvimbo yekunze. Mhando huru uye zviratidzo zvemotokari dzeKorea zvinokurukurwa pazasi.
A bit of history
Motokari yekutanga yakabudiswa muKorea yaiva Sibal, yaiva kopi yeWillys SUV (USA). Kubva 1964, michina inopfuura zvishoma zviuru zvitatu yakagadzirwa, iyo yakaunganidzwa mumusangano mudiki uchishandisa basa remaoko.
Hurumende yeKorea yakagadzira zvakati wandei zvinonetsa kugadzira mota ("chaebols"). Vakapihwa rutsigiro rwakakura rwehurumende mukutsinhana nekuzadzisa basa rehurumende: kugadzira mota dzemakwikwi dzekutengesa kunze. Mapoka aya anoti Kia, Hyundai Motors, Asia Motors neShinJu. Iye zvino zviratidzo zvemotokari dzeKorea zvinozivikanwa pasi rose.
Kuvandudzwa kwezvivakwa zvemigwagwa mukati menyika uye kukura kwekugara zvakanaka kwevagari muna 1980 kwakakonzera kuwedzera kwekudiwa mumusika wepamba uye, nekudaro, kugadzira.
Kubva 1985, iyo Excel modhi kubva kuHyundai Motor yakatangwa pamusika weAmerica. Iyi bhajeti yemotokari yemhando yakavimbika yakakurumidza kuwana mukurumbira pakati pevaAmerica neEurope. Mienzaniso yakatevera yakabudirirawo.
"KIA Motors" ye2020
Kuchengetedza bhizinesi, kushushikana kweKorea kwakatanga kuendesa kugadzirwa kune dzimwe nyika uko kwaive kwakachipa vashandi uye zviwanikwa zvesimba, kusanganisira Russia.
Muna 1998, Hyundai Motors akawana Kia. Iyo yakabatana auto hofori muna 2000 yakagadzira 66% yemota dzese dzakagadzirwa muSouth Korea. Mabheji emotokari dzeKorea akachinja kakawanda panguva yekushanduka kwemotokari.
Sei maKorea achizivikanwa?
Mamiriro akasiyana emhando dzakagadzirwa neKorea ndeaya:
- pakati pemutengo wepakati;
- mwero wakadzikama wekunyaradza (kuwedzera nguva dzese);
- yakavimbiswa yemhando yepamusoro;
- inonakidza kugadzirwa;
- mota dzakasiyana siyana dzevatakuri, marori akareruka, madiki uye mabhazi madiki.
Emblems: evolution, mhando, zvinoreva
Zviratidzo zvemhando dzemotokari dzeKorea zvava kuzivikanwa uye zviri kudiwa. Mota dzine mazita evagadziri vekuSouth Korea dzinotyaira dzakawanda mumigwagwa yeRussia nedzimwe nyika.
Hyundai Motor Kambani
Yakatangwa muna 1967 nemunhu akaberekerwa mumhuri yevarombo, akaenda kure kure kubva kumutakuri kuenda kune muvambi wekunetseka kwemotokari. Rakaturikirwa muchiRussian, zita racho rinoreva "mazuva ano". Vara rekuti "H" riri pakati rinomiririra vanhu vaviri vanokwazisana. Iye zvino kunetseka kuri kuita mukugadzirwa kwemotokari, elevator, zvemagetsi.
Nhoroondo ye KIA Motors
Chiratidzo chave chiripo kubvira 1944. Pakutanga, kambani yakagadzira mabhasikoro nemidhudhudhu uye yainzi KyungSung Precision Industry. Muna 1951, yakanzi KIA.
New KIA Motors logo
Mushure mekubatana kwenguva refu neJapan kunetseka Mazda muma1970s. mota dzakapinda mukugadzirwa. Uye kare muna 1988, kopi yemiriyoni yakakunguruka kubva pamutsetse wegungano. Iyo logo yakachinja kakawanda. Shanduro yekupedzisira yebheji mumhando yemavara KIA, yakavharwa muovha, yakaonekwa muna 1994. Zita racho rinoreva kuti: "yakabuda kubva kuAsia".
Daewoo
Shanduro chaiyo yezita rokuti "big universe", kunetseka kwakatangwa muna 1967. Izvo hazvina kugara kwenguva refu, muna 1999 hurumende yeSouth Korea yakabvisa chiratidzo ichi, zvakasara zvekugadzirwa zvakabatwa neGeneral Motors. MuUzbekistan, motokari dzemhando iyi dzichiri kugadzirwa paUzDaewoo plant, iyo yakanga isina kuiswa mukambani itsva. Chiratidzo chiri muchimiro chegoko kana ruva relotus chakagadzirwa nemuvambi wekambani, Kim Woo Chong.
Genesis
Chiratidzo chitsva pamusika kubvira 2015. Zita rinoreva "kuberekwa patsva" mukushandura. Yekutanga yemhando dzeKorea, inogadzira zvakanyanya mota dzemhando yepamusoro.
Genesis
Chinonyanya kukosha chekutengesa ndiyo mukana wekutenga pane webhusaiti yemutengesi pamwe nekutumira kunotevera kwemotokari yakasarudzwa kumusha wemutengi. Iyi mhando idiki-mhando yeHyundai. Chiratidzo chine mufananidzo wemapapiro, ayo, maererano nenyanzvi, anotitaurira kune phoenix (kubva mushanduro "kuberekwazve"). Munguva pfupi yapfuura, mufananidzo weGenesus GV80 crossover yakaunzwa.
Ssangyong
SsangYong yakavambwa muna 1954 (yainzi Ha Dong-hwan Motor Company). Pakutanga, yakagadzira jeep dzezvido zvemauto, midziyo yakakosha, mabhazi nemarori. Akabva aita zveSUVs. Zita rekupedzisira mukushandura rinoreva "madhiragoni maviri".
Zvishoma nezvemhando dzinozivikanwa zvishoma
Kupfuurirazve, zviratidzo zvemotokari dzeKorea dzisina kuwana mukurumbira wakawanda zvinotariswa. Zvigadzirwa zvemhando yeAsia zvinomira kunze kwehuwandu hwakazara, izvo zvakagadzira dzinozivikanwa pasi rose mota dzinorema dzepakati tonnage, mavan uye mabhazi. Iyo kambani yakavambwa muna 1965. Marori aive akakurumbira, logo yekambani iyi yakavimbisa kutengwa kwemichina yakavimbika uye yakasimba. Muna 1998, marashi akabatwa nedambudziko, uye muna 1999 rakaguma kuvapo. Asi marori, akagadziridzwa zvishoma, achiri kugadzirirwa mauto eSouth Korea uye ekutumira kunze, atove pasi peKIA brand.
Emblem Renault-Samsung
Pasi pemhando yeAlpheon, iyo Buick LaCrosse inogadzirwa, yakasarudzika yepakati-saizi mota. Mapapiro ari pachiratidzo anoreva rusununguko uye kukurumidza. Kugadzirwa kwemota kwakavhurwa paGM Daewoo chirimwa, asi mhando yacho inozvimiririra zvachose.
Renault Samsung ndeye automaker yakaonekwa muSouth Korea muna 1994. Iko zvino yava pfuma yeFrench Renault. Mienzaniso yemhando iyi inounzwa zvakanyanya mumusika wepamba. Mhando dzeKorea dziripo kunze kwenyika pasi peRenault neNissan brands. Mutsara unosanganisira motokari dzemagetsi uye midziyo yehondo. Chiratidzo chechiratidzo chinogadzirwa nenzira ye "ziso remhepo" uye inotaura nezvehutano hwakavimbiswa hwezvigadzirwa zvakagadzirwa.
Mhando dzemotokari dzeKorea dzine mabheji uye mazita anoratidzwa muchinyorwa ane nhoroondo yakapfuma. Zvigadzirwa zvinouya, enda, chinja, asi mota dzakavimbika uye dzemhando yepamusoro dzakakunda misika uye moyo yevatyairi inoramba iripo.
