Nhoroondo yeLand Rover brand

Land Rover inogadzira mhando dzemhando yepamusoro mota dzine off-road kugona. Kwemakore mazhinji, iyo mhando yakachengetedza mukurumbira wayo, ichishanda pamavhezheni ekare uye kuunza mota nyowani. Land Rover inoonekwa seyakavimbika brand pasi rese yekutsvaga nekusimudzira kudzikisa mweya. Kwete yekupedzisira nzvimbo inogarwa nemahybrid michina uye zvitsva, izvo zvinomhanyisa kuvandudza iyo mota indasitiri. 

Muvambi

Nhoroondo yekutangwa kwechiratidzo ichi yakabatana chaizvo nezita raMaurice Carrie Wilk. Akashanda semutungamiriri wehunyanzvi weRover Company Ltd, asi iyo pfungwa yekugadzira mhando nyowani yemotokari yakanga isiri yake. Land Rover inogona kunzi bhizinesi remhuri, sezvo mukuru mukoma wemutungamiriri, Spencer Bernau Wilkes, akatishandira. Akashanda pamatare ake kwemakore gumi nematatu, akatungamira maitiro mazhinji uye aive nesimba rakakomba kuna Maurice. Vazukuru vemuvambi uye mukuwasha wake vakatora chikamu mune zvese, uye Charles Spencer King akagadzira zvakaenzana Range Rover.

Land Rover brand yakadzoka kumashure muna 1948, asi kusvika 1978 yanga isingatariswe sechiratidzo chakaparadzaniswa, kubvira ipapo mota dzakagadzirwa pasi peRover mutsara. Tinogona kutaura kuti akaoma post-yehondo makore akangobatsira mukusimudzirwa kwemotokari nyowani uye akasiyana matekinoroji. Pakutanga, Rover Company Ltd yaigadzira mota dzakanaka uye dzinomhanya, asi mushure mekupera kwehondo, ivo vaisada nevatengi. Musika wepamba waida dzimwe mota. Icho chokwadi chekuti hachisi zvikamu zvese nemaitiro zvaivepo zvakare zvakaita basa. Ipapo Spencer Wilkes akaedza kufunga kuti oisa sei mabhizinesi ese asina basa. 

Idzo hama dzakawana zano rekugadzira mota nyowani netsaona: Willys Jeep akaonekwa papurazi ravo diki. Ipapo munin'ina waSpencer haana kuwana zvikamu zvemota. Idzo hama dzakafunga kuti dzaigona kugadzira mota inodhura yemhando yepamusoro iyo yaizonyanyodiwa kubva kuvarimi. 

Ivo vaida kunatsiridza mota uye vakatanga dzakasiyana nadzurudzo, vachiyedza kuona zvese zvakanakira uye zvakanakira basa ravo. Uyezve, mumakore iwayo hurumende yakaita chinzvimbo chakati pamusoro pekugadzirwa kwemotokari. Yaiva iyo mota iyo yakazova prototype yeiyo ramangwana modhi renji, iyo yaifanirwa kukunda musika wepasi rose. Hama Maurice naSpencer vakatanga kushanda kuMeteor Works. Munguva yehondo, injini dzechiuto dzakaburitswa ipapo, saka yakawanda aruminiyamu yakaramba iri mundima, iyo yakashandiswa kugadzira Land Rover yekutanga. Dhizaini yemotokari yakazove yakanyanya laconic, maalloys akashandiswa haana kuita ngura uye akabvumirwa kutyaira mota kunyangwe pasi pemamiriro ezvinhu akashata. Iyo yekutanga prototype yakagamuchira zita rinoshanda rekuti Center Steer, rakapedzwa muna 1947, uye muna 1948 rakatangwa pakuratidzwa. Idzo mota dzaive dzakaomarara, dziri nyore uye dzinodhura, nekutenda kune iyo yeruzhinji yakateerera kwavari. Mwedzi mitatu mushure mekuburitswa kwekugadzirwa kwakazara, yekutanga Land Rovers yakaenda kunyika makumi matanhatu neshanu. Iwo mapurisa aifarira mota kupfuura zvese, sezvo yaive yakaoma uye ine simba, ichimhanya kusvika kumakiromita makumi manomwe nemashanu paawa.

Pakutanga, hama dzaWilkes dzakaona Center Steer senzira yepakati yekuvabatsira kupfuura panguva dzakaoma. Ichokwadi, pamusoro pemakore akati wandei, yekutanga prototype yakakwanisa kudarika mamwe maRover sedans, ayo panguva iyoyo anga atove akakurumbira. Kutenda kutengesa kwepamusoro uye yakadzika mamaraini, ivo vatangi vechiratidzo vakatanga kuunza matekinoroji matsva uye nzira dzepamberi mumota dzavo, vachibvumira Land Rover kuramba yakasimba uye yakasimba Muna 1950, kwakapihwa misiyano neyekutanga dhiraivha system, ndosaka mota dzaiwanzoshandiswa kune zvido zvemauto. Kune mota dzemauto, dzaive nyore, nekuti dzaigona kupinda mumamiriro asingafungidzike. Muna 1957, Land Rover yaive neinjini dzedhiziri, miviri yakasimba uye denga rakavharika, uye yakashandisawo kumiswa kwechirimo - iwo mamodheru ave kunyatso kuzivikanwa seDefender.

Chiratidzo

Iyo nyaya iri kuseri kwechiratidzo cheLand Rover ingaite senge inosetsa. Pakutanga, yaive neiri denderedzwa chimiro chaidzokorora sardini inogona. Iyo dhizaini yechiratidzo yakadya masikati, ndokuisiya pahofisi yake, uye ndokuzoona chinyorwa chakanaka. Iyo logo inoitwa yakapusa sezvinobvira, ndeye laconic uye inochengetedza, asi panguva imwechete inozivikanwa zvikuru. 

Iko yekutanga logo yakaratidza yakapusa isina serif typeface uye yakawedzera kushongedzwa. Vakavamba vaida kujekesa kuti Land Rover mota dzinonzwisisika uye dzinowanikwa sezvinobvira. Dzimwe nguva mazwi "SOLIHULL", "WARWICKSHIRE" uye "ENGLAND" aionekwa mumahara.

Muna 1971, mucherechedzo wakave wakaita mativi uye mazwi akanyorwa zvakanyanya uye kutsvaira. Nenzira, iyi font yakaramba iri zita rechiratidzo.

Muna 1989, logo yakachinja zvakare, asi kwete zvakanyanya: iyo dash yakave yakafanana neyekutanga makotesheni mamaki. Vatungamiriri veLand Rover vaidawo kuti mucherechedzo umutse kushamwaridzana nezvirongwa zvekuchengetedza nharaunda.

Muna 2010, mushure mekudzokororwa kweLand Rover, ruvara rwegoridhe rwakanyangarika pairi: rwakatsiviwa nesirivha.

Nhoroondo yemotokari mumamodeli 

Muna 1947, yekutanga prototype yeLand Rover yakatumidzwa zita rekuti Center Steer, uye gore rakatevera rakapihwa pakuratidzira. Mauto akafarira mota nekuda kwekugona kwayo kwehunyanzvi. Chokwadi, iyo modhi yakakurumidza kurambidzwa mumigwagwa yeruzhinji, nekuti kubata kwayo uye dhizaini maficha zvinogona kuve nenjodzi kune vamwe vatyairi. Kubva 1990, iyo modhi yakadaidzwa kunzi Defender, iyo yakagadziridzwa uye yakanatswa mukati memakore akati wandei.

Chiteshi cheWagon, muenzaniso unogara vanhu vanomwe, wakakurumidza kuunzwa. Imomo maive nekupisa kwemukati, zvinyoro-nyoro, zvigaro zveganda, zvemhando yepamusoro aluminium nehuni zvaishandiswa mukugadzirwa. Asi mota yakazove yakanyanya kudhura, uye nekudaro haina kuve inozivikanwa.

Muna 1970, Range Rover yakaonekwa neBuick V8 uye matsime ecoil. Iyo mota inoratidzwa muLouvre semuenzaniso uye chiratidzo cheiri indasitiri inokurumidza kukura. Mumusika weNorth America, iyo modhi yainzi Project Eagle, uye yaive budiriro chaiyo. Iyo mota yakamhanyisa kusvika kumakiromita 160 paawa, uye kubva shure kwayo kambani yeRange Rover yeNorth America yakagadzirwa. Yakanga yakanangana nevapfumi vatyairi, saka iyo yakasarudzika modhi yaive nehunyanzvi hwemberi tekinoroji. Muma1980s, Discovery yakaburuka pamutsetse wegungano, mota yemhuri yave ngano. Yakanga yakavakirwa pane yakasarudzika Range Rover, asi yakapusa uye yakachengeteka. 

Muna 1997, kambani yakatora njodzi ndokugadzira modhi diki kubva kumutsara panguva iyoyo - iyo Freelander. Pakanga paine jee munharaunda kuti ikozvino Land Rover yakatanga kuburitsa zviyeuchidzo, asi kunyangwe mota diki yakawana mutengi wayo. Gore mushure mekuratidzwa, dzinosvika 70 000 mota dzakatengeswa, uye kusvika 2002 iyo Freelander yaionekwa semhando inozivikanwa uye yakatengwa pamusika weEuropean. Muna 2003, dhizaini yakagadziridzwa, yakawedzerwa kune matsva matsva, kugadzirisa mabhomba uye kutaridzika kwemukati.

Muna 1998, nyika yakaona Discovery Series II. Iyo mota yakaburitswa ine chassis iri nani, pamwe nekuvandudza dhiziri uye jekiseni masisitimu. Muna 2003, iyo New Range Rover yakaburuka pamutsetse wegungano, uyo wakazove mutengesi wakanakisa nekutenda kune monocoque muviri. Muna 2004, Discovery 3 yakabuda, iyo Land Rover yanga ichigadzira kubva pakutanga. Ipapo iyo Range Rover Sport yakauya pamwe - iyo yaidaidzwa yakanakisa mota yakambenge iri Land Rover brand. Aive aine hunyanzvi hwekuita zvine mutsindo, kubata kwakanakisa, mota yaigona kutyaira-munzira pasina matambudziko. Muna 2011, kambani iyi yakaunza iyo Range Rover Evoque crossover mumhando dzakasiyana, yakagadziridzwa yakanangana nekutyaira kwemuguta. Iyo mota yakaratidza kuve yakachengetedza sezvinobvira kudzikisa huwandu hweEC2 chisi mumhepo.