Nhoroondo yeLexus mota brand

Lexus Division - izere zita remota yeLexus - ndeimwe yemitsetse yemotokari dziri dzeJapan Toyota Motor Corporation. Pakutanga, iyo modhi yakapihwa kumusika weAmerica, asi yakazotengeswa munyika dzinopfuura makumi mapfumbamwe pasirese.

Iyo kambani inogadzira chete premium mota, iyo inofananidzwa nezita rekambani yeLexus - "Lux". Idzi mota dzakanambwa seyakanyanya kudhura, yakasarudzika, yakasununguka uye yakashata, iyo, muchokwadi, yakawanikwa nevagadziri.

Pakaonekwa pfungwa yekuita chimwe chinhu seichi, chikamu chebhizinesi chikamu chaive chakatogarwa nemhando dzakadai seBMW, Mercedes-Benz neJaguar. Zvakangodaro, zvakagadziriswa kuumba mureza. Iyo yakanakisa mota yeakanakisa anowanikwa mumisika yeAmerica panguva iyoyo. Yaifanirwa kuve yakasununguka, ine simba, inopfuura vakwikwidzi mune zvese, asi inodhura.

Saka muna 1984, chirongwa chakagadzirwa kuti chigadzire F1 (mureza 1 kana yekutanga yerudzi rwayo uye yakanakisa yemhando yepamusoro pakati pemotokari). 

Muvambi

Eiji Toyoda - Mutungamiri uye Sachigaro weToyota Motor Corporation muna 1983, vakaisa pfungwa yekugadzira iyo chaiyo F1. Kuti ashandise pfungwa iyi, akagadza timu yemainjiniya uye vagadziri kuti vagadzire iyo Lexus brand. 

Muna 1981, anosiya chigaro chake kuna Shoichiro Toyoda uye anova sachigaro wekambani. Saizvozvo, na1983, anga atove zvizere, akananga mukusika nekusimudzira kweLexus brand uye brand, atora rake rakakodzera timu. 

Tichifunga nezve kuti Toyota brand pachayo yaifunga mota dzakavimbika uye dzisingadhuri, kugadzirwa kwakawanda uko hakuna kumbobvunzwa. Iye zvino Toyoda yaifanirwa kugadzira mhando iyo yaisazobatana nekuwanika uye huwandu. Kwaive kushanda pane yakasarudzika, kusiyana nechero chinhu chinomira mota.

Shoiji Jimbo naIchiro Suzuki vakasarudzwa semainjiniya anotungamira. Kunyangwe ipapo, vanhu ava vaive nekuzivikanwa kukuru uye kukudzwa semainjiniya-vagadziri veiyo inozivikanwa brand. Muna 1985, zvakasarudzwa kuongorora musika weAmerica. Chikwata ichi chaifarira zvese izvi, kusvika pamitengo uye kuenderana kwemapoka akasiyana evatengi. Mapoka ekutarisa akasarudzwa, ayo aisanganisira vese vatengi kubva kumatunhu akasiyana emari nevatengesi vemotokari. Mibvunzo nemibvunzo zvakaitwa. Izvi zvidzidzo zvakaitiswa kuitira kuti zvione zvinodiwa nevatengi vanogona. Kushanda mukugadzirwa kweiyo Lexus dhizaini haina kumira. Yaimhanyiswa nekambani yekuAmerican dhizaina Toyota inonzi Calty Design. Chikunguru 1985 yakaunza nyika Lexus LS400 nyowani.

Chiratidzo

Sekureva kwedhata repamutemo, chiratidzo cheLexus mota brand chakagadzirwa naHunter / Korobkin muna 1989. Kunyangwe timu yekugadzira yeToyota ichizivikanwa kuti yakashanda pachiratidzo pakati pa1986 na1989, chiratidzo cheHunter / Korobkin chakasarudzwa.

Kune akatiwandei mavhezheni eiyo chaiyo pfungwa yechiratidzo. Sekureva kweimwe vhezheni, chiratidzo chinoratidzira chakavezwa gungwa goko, asi iyi nyaya yakafanana nengano isina hwaro. Iyo yechipiri vhezheni inoti iyo pfungwa yechiratidzo chakadai yakaiswa kumberi pane imwe nguva naGiorgetto Giugiaro, mugadziri anobva kuItari. Akaratidza kuratidzira tsamba yakanyorwa kuti "L" pane logo, izvo zvaizoreva kusanzwisisika kwekuravira uye pasina chikonzero chekufungidzira. Iro zita rechiratidzo rinotaura pacharo. Kubva pakaburitswa mota yekutanga, chiratidzo hachina kumbochinja imwe chete. 

Mazuva ano, vatengesi vemotokari uye vatengesi vemotokari vanogadzira nekutengesa zviratidzo zvemavara akasiyana, kubva kuzvinhu zvakasiyana, zvichingodaro, asi mucherechedzo unoramba uri zvimwe chete.

YeMotokari brand nhoroondo mumamodheru

Kuvhurwa kweLexus mota brand kwakaitika muna 1985 neinozivikanwa Lexus LS 400. Muna 1986, aifanira kupfuura nemayedzo akati wandei, imwe yacho yakaitika kuGerman. Muna 1989, mota yakaonekwa pamisika yekutanga yeUS, mushure mezvo yakakunda musika wese wemotokari dzeAmerica pakupera kwegore.

Iyi modhi haina kumbobvira yafanana nemota dzeJapan dzakaburitswa neToyota, iyo zvakare yakasimbisa kutarisisa pamusika weUS. Yakanga iri sedan yakasununguka. Muviri wainyanya kuyeuchidza mota dzakagadzirwa nevakagadziri vemotokari vekuItaly. 

Gare gare, Lexus GS300 yakabvisa pamutsetse wegungano, mukukudziridzwa kweiyo Giorgetto Giugiaro, weItaly akatozivikanwa nekuda kwekuvandudza chiratidzo cheLexus brand. 

Mutsara wakakurumbira wenguva iyoyo, iyo GS 300 3T, yakabva kune vanogadzira Cologne veToyota. Yaive yemitambo sedan yaive neinjini inosimudza uye yakagadziridzwa chimiro chemuviri. 

Muna 1991, kambani yakaburitsa inotevera Lexus SC 400 (coupe), iyo yakada kudzokorora mota kubva kuToyota Soarer, iyo, mushure mekudzoserwa kwakawanda, yakapotsa yamira kusiyana nechiratidzo chayo kunyangwe kunze. 

Nhoroondo yemotokari dzinodzokorora maitiro uye mufananidzo weToyota haina kugumira ipapo. Muna 1991 mumwe chete, Toyota Camry yakaburitswa, iyo yakagamuchira kuita kwayo kweAmerica muLexus ES 300 mutsetse.

Gare gare, mushure megore ra1993, Toyota Motors yakatanga kuburitsa yayo yakasarudzika jeep mitsara - Lexus LX 450 neLX 470. Yekutanga yaive yakavandudzwa uye yekuAmerican vhezheni yeToyota Land Cruiser HDJ 80, uye yekupedzisira yakapfuura vamwe vayo Toyota Land Cruiser 100. Ose maumbova maSUV ane mavhiri ese uye yemukati yakanyatsogadzikana. Mota dzave mureza wevakuru SUV kirasi munharaunda yeAmerica.

1999 yakafadza musika weAmerica nekomputa yayo Lexus IS 200, iyo yakaratidzwa uye kuyedzwa gore rapfuura mukudonha kwa1998.

Pakazosvika ma2000, iyo Lexus mota brand yaive yatove neanoyevedza lineup uye yakazvisimbisa pachayo mumisika yeUS. Nekudaro, muna 2000, iyi renji yakawedzeredzwa nemhando mbiri nyowani panguva imwechete - IS300 neLS430. Pakutanga mamodheru aive pasi pemadhigirii e restyling uye nedzimwe shanduko. Saka yemakodhi emhando yeGS, LS uye LX, Brake Inobatsira Chengetedzo Sisitimu (BASS) yakaitwa, yakaiswa uye, semhedzisiro, chiyero cheaya mamodheru, aisanganisira mabhureki mabhureki. Iko braking simba rinogovaniswa zvakakwana kune yega yega mamiriro ekunze uye brake mamiriro. 

Mazuva ano mota dzeLexus dzine rakasiyana rakasarudzika dhizaini uye yakakwana midziyo yemotokari. Ivo vane akasimba kupfuura ese uye anogara achifamba michina, ese mativi emabhureki, magiya uye mamwe masisitimu anofungidzirwa kunze kune idiki diki. 

Muzana ramakumi maviri nemasere, kuvepo kweLexus kunoreva chinzvimbo chemunhu, mukurumbira uye hupenyu hwepamusoro. Kubva pane izvi tinogona kupedzisa kuti zano rekutanga revagadziri veLexus raitwa zvizere. Ikozvino Lexus mota ndiyo inomira pakati peyakaremara mota mhando.