Nhoroondo yemotokari brand Smart
Zviri mukati
Smart Automobile - haisi kambani yakazvimirira, asi kupatsanurwa kweDaimler-Benz, inyanzvi mukugadzirwa kwemotokari dzine mhando imwechete. Hofisi huru iri muBöblingen, Germany.
Nhoroondo yekambani yakatangira munguva pfupi yapfuura, mukupera kwema1980. Iye anozivikanwa wekuSwitzerland wachi wachi Nicholas Hayek akauya nezano rekugadzira chitsva mota mota yaive compact pakutanga. Pfungwa yemotokari yemuguta chete yakaita kuti Hayek afunge nezve zano rekuvaka mota. Nheyo dzekutanga dzaive dhizaini, diki yekufambisa, kuumbana, mbiri-nzvimbo mota. Iyo yakagadzirwa chirongwa yakanzi Swatchmobile.
Hayek haana kusiya zano, asi aisanyatsonzwisisa indasitiri yemotokari, nekuti aiita basa rekugadzira mawatch hupenyu hwake hwese uye akanzwisisa kuti modhi yakaburitswa yaisazokwikwidza nemakambani emota ane nhoroondo refu.
Maitiro anoshanda ekutsvaga wekutanga naye anotanga pakati peavo auto indasitiri maindasitiri.
Kubatana kwekutanga neVolkswagen kwakadonha nguva pfupi yapera muna 1991. Mukuru weVolkswagen anga asinganyanye kufarira chirongwa ichi, sezvo kambani pachayo yanga ichigadzira chirongwa chakada kufanana nepfungwa dzaHayek.
Izvi zvakateverwa neakateedzana kukundikana kubva kumakambani makuru emota, imwe yacho yaive BMW neRenault.
Uye zvakadaro Hayek akawana mudiwa mumunhu wechiratidzo cheMercedes-Benz. Uye musi wa 4.03.1994/XNUMX/XNUMX, mvumo yekudyidzana kuGerman yakapera.
Mubatanidzwa wekudyidzana unonzi Micro Compact Mota (chidimbu MMC) yakavambwa.
Kuumbwa kutsva kwaisanganisira makambani maviri, kune rumwe rutivi MMC GmBH, iyo yaibatanidzwa zvakananga mukugadzirwa nekugadzirwa kwemotokari, uye kune imwe, SMH auto SA, iyo basa guru raiva kugadzira uye kutumira. Kuvandudzwa kwedhizaini nekambani yewachi yeSwitzerland kwakaunza kusarudzika kune mhando.
Kare kudonha kwa1997, fekitori yekugadzirwa kweiyo Smart brand yakavhurwa uye yekutanga modhi, inonzi Smart City Coupe, yakaburitswa.
Mushure ma1998, Daimler-Benz akawana masheya aive asara kubva kuSMH, izvo zvakazoita kuti MCC ive yeDaimler-Benz chete, uye munguva pfupi yadimbura zvachose hukama neSMH ndokuchinja zita rive Smart GmBH.
Pakutanga kwezana ramakore idzva, yaive kambani iyi yakave yekutanga bhizinesi mu auto indasitiri kutengesa mota kuburikidza neInternet.
Pakave nekukosha kwemhando yekuwedzera. Mari dzaive dzakakura, asi kudiwa kwaive kwakaderera, uyezve kambani yakanzwa mutoro unorema wezvemari, izvo zvakatungamira mukubatanidzwa kwemabasa ayo naDaimler-Benz.
Muna 2006, kambani yakatambura nekuparara kwemari uye yakaparara. Kambani yakavharwa uye mashandiro ese akatorwa naDaimler.
Mu2019, hafu yezvikamu zvekambani zvakawanikwa neGeely, kuburikidza nekwaigadzira chigadzirwa muChina.
Zita rekuti "Swatcmobil" rakagadzirwa naHayek harina kufarira mudiwa, uye nekubvumirana kwakatemwa kutumidza zita rekuti Smart. Pakutanga, iwe unogona kufunga kuti chimwe chinhu chine njere chakavanzika muzita, sezvo mukushandurirwa muchiRussia shoko rinoreva "smart", uye ichi ndicho tsanga yechokwadi. Zita rokuti "Smart" pacharo rakauya nekuda kwekubatanidzwa kwemavara makuru maviri emakambani ekubatanidza ane prefix "art" pakupedzisira.
Panguva ino, kambani iri kuramba ichikurumidza kuvandudza nekuvandudza mota kuburikidza nekuunzwa kwehunyanzvi hutsva. Uye iko kwekutanga dhizaini, yakagadzirirwa naHayek, inofanirwa kutariswa kwakanyanya.
Muvambi
Muumbi weSwitzerland watches, Nicholas Georg Hayek akazvarwa muchando cha1928 muguta reBeirut. Mushure mekupedza chikoro, akaenda kunodzidza sainjiniya wesimbi. Apo Hayek akasvitsa makore makumi maviri, mhuri yakatamira kunogara kuSwitzerland, uko Hayek akagamuchira ugari.
Muna 1963 akatanga Hayek Engineering. Iko kusarudzika kwekambani kwaive kupihwa kwemasevhisi. Kambani yaHayek yakazobhadharwa kuti iongorore chinzvimbo chemakambani makuru ekuona.
Nicholas Hayek akawana hafu yezvikamu mumakambani aya uye munguva pfupi akagadzira iyo Swatch yekugadzira kambani kambani. Mushure meizvozvo, ndakazvitengera mafekitori akati wandei.
Akafunga nezve pfungwa yekugadzira yakasarudzika diki mota ine compact dhizaini, uye munguva pfupi akatanga chirongwa uye akapinda mubhizimusi kudyidzana naDaimler-Benz kugadzira Smart mota.
Nicholas Hayek akafa nechirwere chemwoyo muzhizha ra2010 aine makore makumi masere nemaviri.
Chiratidzo
Iyo kambani logo ine icon uye, kurudyi, izwi rekuti "smart" mune yakaderera kesi mune grey tint.
Bheji rakachena uye kurudyi kune museve wakajeka weyero, iyo inoratidza kuumbika, kushanda uye chimiro chemotokari.
Nhoroondo yeSmart Cars
Kugadzirwa kwemotokari yekutanga kwakaitika pane chiFrench chirimwa muna 1998. Yakanga iri Smart Guta Coupe ine hatchback muviri. Yakakomberedzwa zvakanyanya muhukuru uye yemhando mbiri-yekugara yaive nechemberi-yakaiswa matatu-humburumbira magetsi unit uye kumashure-vhiri dhiraivha.
Makore akati gare gare, modhi yakavandudzwa ine rakavhurika pamusoro peGuta Cabrio yakaonekwa, uye kubvira 2007 kugadziridzwa muzita reFortwo. Kuvandudzwa kwemuenzaniso uyu kwakanangidzirwa pahukuru, kureba kwakawedzerwa, chinhambwe pakati pezvigaro zvemutyairi uye zvevatakuri zvakawedzerwa, pamwe neshanduko muhukuru hwenzvimbo yemutoro.
Iyo Fortwo inowanikwa mushanduro mbiri: inoshandurwa uye coupé.
Kwemakore masere, muenzaniso uyu wakaburitswa anenge zviuru mazana emakopi.
Model K yakatanga muna 2001 zvichibva pamusika weJapan chete.
Iyo Fortwo nhevedzano yemotokari dzemumugwagwa-dzakagadzirwa uye dzakaunzwa kuGreek muna2005.
Smart yakaburitswa akati wandei shanduro shoma:
Iyo Yakatemerwa 1 akateedzana yakaburitswa ine muganho wemamiriyoni zviuru mazana manomwe neshanu mota ine dhizaini yepakutanga yemukati nekunze kwemota.
Yechipiri ndiyo SE nhevedzano, nekuunzwa kwehunyanzvi hwekuita tekinoroji yekugadzira kunyaradza kukuru: yakapfava yekubata system, mhepo yekumisikidza uye kunyange yekunwa. Iwo akateedzana anga achigadzirwa kubva 2001. Simba rechikwata chemagetsi rakawedzerwawo.
Yechitatu ine mashoma edition iCrossblade, inoshandurwa yaive nebasa rekupeta girazi uye yaive nehuremu hudiki.
