Nhoroondo yeVolkswagen mota brand

Volkswagen inogadzira mota yekuGerman ine nhoroondo refu. Mota dzinotakura vanhu, marori, maminibus uye zvinhu zvakasiyana-siyana zvinoburitsa maconveyors kumafekitori ezvinetswa. Mumakore makumi matatu ezana remakore rapfuura muGermany, motokari dzepamusoro chete, dzinodhura dzakapiwa pamusika wemotokari. Vashandiwo zvavo havana kana kurota nezvekutora kwakadaro. Vagadziri vemotokari vaifarira kugadzira mota dzeruzhinji uye vairwira chikamu chemusika ichi.

Ferdinand Porsche mumakore iwayo aifarira kwete chete pakusikwa kwemotokari dzemijaho. Akapedza makore mazhinji kugadzira uye kuvaka compact size muchina wakakodzera vanhuwo zvavo, mhuri, vashandiwo zvavo avo panguva iyoyo vaikwanisa kutenga mudhudhudhu. Akazvigadzirira chinangwa chekugadzira dhizaini nyowani yemotokari. Hazvishamisi kuti shoko rokuti "Volkswagen" rinoshandura se "motokari yevanhu." Basa rekunetsa raive rekugadzira mota dzinowanikwa nemunhu wese.

Muvambi

Mukutanga 30s, guta rezana ramakore rechi20, Adolf Hitler, akaraira mugadziri Ferdinand Porsche kuti agadzire mota zhinji dzaigona kuwanikwa nevakawanda uye zvisingade mari dzekugadzirisa. Makore mashoma apfuura, Josef Ganz akange atogadzira akati wandei mapurojekiti emota diki. Muna 33, akapa motokari yepamusoro kune veruzhinji, mukushambadza iyo tsanangudzo ye "motokari yevanhu" yakatanga kunzwika. Adolf Hitler akaongorora hutsva uye akagadza Josef Ganz semukuru wechirongwa chitsva cheVolkswagen. Asi vaNazi vaisagona kubvumira muJudha kuva chiso chebasa rinokosha kudaro. Mhando dzose dzezvirambidzo zvakatevedzwa, izvo zvisina kungotadzisa Josef Ganz kutungamira kunetseka, asi zvakare zvakamunyima mukana wekugadzira iyo Superior mota. Gantz akamanikidzwa kutiza nyika uye akaramba achishanda mune imwe yemakambani eGeneral Motors. Vamwe vagadziri vakaitawo mupiro wavo pakusikwa kwe "motokari yevanhu", kusanganisira Bela Bareni, Czech Hans Ledvinka uye German Edmund Rumpler.

Kusati kwatanga kushanda pamwe neVolkswagen, Porsche yakakwanisa kugadzira mota dzinoverengeka diki dzakagadzirwa kumashure kune mamwe makambani. Ndivo vakashanda seprototypes yeramangwana rakakurumbira munyika yose "beetle". Hazvibviri kutumidza mumwe mugadziri anova musiki wekutanga weVolkswagen mota. Uyu ndiwo mugumisiro webasa revanhu vazhinji, mazita avo chete haazivikanwi zvakanyanya, uye maitiro avo akakanganwa.

Idzo mota dzekutanga dzakadaidzwa kunzi KDF-Wagen, uye vakatanga kugadzirwa muna 1936. Ivo vaizivikanwa nehutenderedzwa hwechimiro chemuviri, injini-yakatonhorera injini uye injini iri kumashure kwemotokari. Muna Chivabvu 1937, kambani yemotokari yakasikwa, iyo yakazozivikanwa seVolkswagenwerk GmbH.

Shure kwaizvozvo, nzvimbo yemuti weVolkswagen wakanzizve Wolfsburg. Vagadziri vanozvimisikidza ivo pachavo chinangwa chekuratidzira nyika nemuti wakanaka. Makamuri ekuzorora, mashawa uye nhandare yemitambo zvakaitirwa vashandi. Iyo fekitori yaive nemidziyo yazvino, mimwe yacho yakatengwa muUnited States, ayo maGerman akanyarara chaizvo nezvayo.

Ndizvo zvakatanga nhoroondo yepasi rose yekugadzira motokari, iyo nhasi inotora niche inokosha mumusika wemotokari. Vagadziri vakawanda vakatora chikamu mukugadzirwa kwechiratidzo, chimwe nechimwe chakabatsira pakusikwa kwe "motokari yevanhu". Panguva iyoyo, kukwanisa kugadzira motokari yaizowanikwa nevanhu vakawanda kwaikosha zvikuru. Izvi zvakazarura mikana mitsva yakawanda mune ramangwana, nekuda kwekuti nhasi kune motokari inenge mhuri dzose. Kuchinja pfungwa yekugadzirwa kweauto uye shanduko yechokwadi nekutarisa kune vanhuwo zvavo kwakaunza mhedzisiro yakanaka.

Chiratidzo

Imwe neimwe mhando yemota ine chiratidzo chayo. Volkswagen inozivikanwa kune vakawanda nemazita uye nechiratidzo. Iko kusanganiswa kwemavara "V" uye "W" mudenderedzwa kunobva kwabatanidzwa neVolkswagen kunetseka. Mavara acho anopindirana, sekunge ari kuenderera kune mumwe nemumwe uye kugadzira mubatanidzwa. Mavara echiratidzo anosarudzwawo ane chirevo. Bhuruu inobatanidzwa nehukuru uye kuvimbika, nepo chena ichibatanidzwa nekunaka uye kuchena. Zviri paunhu uhwu izvo Volkswagen inotarisa.

Kwemakore, chiratidzo chakapfuura neshanduko zhinji. Muna 1937, yaive zvakare mubatanidzwa wetsamba mbiri dzakakomberedzwa necogwheel ine swastika mapapiro. Chete mukupedzisira kwema70s ezana ramakore rapfuura ndipo pakave neshanduko dzakakosha. Ipapo ndipo pakatanga kuwedzerwa mavara ebhuruu nemachena, mavara machena aive mumupendero webhuruu. Pakutanga kwezana ramakumi maviri nemasere, vagadziri vakasarudza kuita iyo logo matatu-mativi. Izvi zvakawanikwa nekuda kwekushanduka kwemavara, mimvuri uye zvakakosha. Paive nekunzwa kuti maviri mavara mavhoriyamu ari pamusoro pebhuruu denderedzwa.

Pane gakava pamusoro pekuti ndiani chaiye musiki weVolkswagen logo. Pakutanga, logo yaive nevavariro yeNazi uye yainge yakaita muchinjikwa muchimiro chayo. Gare gare chikwangwani chakachinjwa. Iko kunyora kunogoverwa naNikolai Borg naFranz Reimspiess. Artist Nikolai Borg akapihwa basa rekugadzira logo. Iyo yepamutemo vhezheni yekambani inodaidza mugadziri Franz Reimspies iye wechokwadi musiki weimwe yeanonyanya kuzivikanwa marogo munyika.

YeMotokari brand nhoroondo mumamodheru

Yeuka kuti tiri kutaura nezve "motokari yevanhu", saka vagadziri vakatsanangura zvakajeka zvinodiwa kuti motokari igadziriswe. Inofanirwa kugara vanhu vashanu, kukurumidza kusvika kumakiromita zana, inodhura zvishoma kuti iwedzere mafuta, uye inokwanisika kune vepakati. Somugumisiro, yakakurumbira Volkswagen Beetle yakaonekwa pamusika wemotokari, iyo yakawana zita rayo nekuda kwechimiro chayo chakakomberedzwa. Iyi modhi inozivikanwa pasi rese. Pashure peHondo Yenyika II, kugadzirwa kwayo kukuru kwakatanga.

Munguva yehondo, chirimwa chakadzidziswa zvido zvemauto. Ipapo iyo Volkswagen Kübelwagen yakazvarwa. Mutumbi wemotokari wakavhurwa, injini ine simba yakaiswa, uye pakanga pasina redhiyeta kumberi kuitira kudzivirira mota kubva kumabara nekukuvara kunogona kuitika. Panguva ino, simba revaranda raishandiswa kufekitori; vasungwa vazhinji vaishanda ipapo. Munguva yehondo, chirimwa chakakuvara zvakanyanya, asi hondo isati yapera, zvakawanda zvakagadzirwa pairi kuzadzisa zvido zvemauto. Mushure mekupera kwekuvengana, Volkswagen yakafunga kutaura zvakanaka kune iri basa nekusingaperi uye kudzokera kugadzirwa kwemota dzevanhu.

Pakupera kwe50s, kunetseka kwaiwedzera kutarisa kugadzirwa kwemhando dzekutengesa. Volkswagen Type 2 minibus yakave nemukurumbira zvakanyanya. Yakanzi zvakare hippie bhazi, vaive vateveri veiyi subculture vakasarudza iyi modhi. Pfungwa iyi ndeyaBen Pon, kunetseka kwakatsigira uye kare muna 1949 mabhazi ekutanga kubva kuVolkswagen akaonekwa. Iyi modhi yakanga isina kugadzirwa kwakawanda seBeetle, asi inofanirwawo kuve yengano.

Volkswagen haina kumira ipapo ndokufunga kuunza yayo yekutanga mota yemitambo.Mamiriro ehupenyu hwevagari akakura uye yave nguva yekuzivisa iyo Volkswagen Karmann Ghia. Magadzirirwo maficha emuviri akakanganisa mutengo, asi izvi hazvina kutadzisa kubudirira kwehuwandu hwekutengesa, veruzhinji nemufaro vakabvuma kuburitswa kwemuenzaniso uyu. Kwayedza yekufunganya haina kugumira ipapo, uye makore akati gare gare Volkswagen Karmann Ghia inoshandurwa yakapihwa. Saka kushushikana kwakatanga kuenda zvishoma nezvishoma kupfuura mota dzemhuri uye nekupa anodhura uye anonakidza mamodheru.

Shanduko munhoroondo yekambani yaive kusikwa kweiyo Audi brand. Nokuda kweizvi, makambani maviri akawanikwa kuti agadzire chikamu chitsva. Izvi zvakaita kuti zvikwanise kukwereta tekinoroji yavo uye kugadzira mhando nyowani, kusanganisira Passat, Scirocco, Gorofu uye Polo. Yekutanga pakati pavo yaive Volkswagen Passat, iyo yakakwereta zvimwe zvinhu zvemuviri uye injini maficha kubva kuAudi. Kunyanya kutarisisa kunofanirwa kubhadharwa kuVolkswagen Gorofu, iyo inofanirwa kunzi "inonyanya kutengesa" yekunetseka uye yechipiri mota inotengesa zvakanyanya munyika.

Mumakore makumi masere, kambani yaive nevakwikwidzi vakakomba mumisika yeAmerica neyeJapan, avo vaipa mikana inodhura uye bhajeti. Volkswagen iri kutenga imwe kambani yemotokari, inova iyo Spanish Seat. Kubva panguva iyoyo zvichienda mberi, tinogona kutaura zvakachengeteka nezve hombe yeVolkswagen, iyo inosanganisa maindasitiri akati wandei uye inogadzira mota dzemakirasi akasiyana.

Pakutanga kwema200s, mamodheru eVolkswagen aive achiwana mukurumbira pasirese. Mienzaniso iri kudiwa kukuru mumusika wemotokari weRussia. Panguva imwecheteyo, iyo Lupo modhi yakaonekwa pamusika, iyo yakawana mukurumbira nekuda kwekugona kwayo mafuta. Kune iyo kambani, zviitiko mumunda wehupfumi mafuta kudyiwa kwagara kuri kwakakodzera.

Nhasi Volkswagen Boka rinobatanidza akawanda ane mukurumbira uye ane mukurumbira mhando dzemotokari pasirese, kusanganisira Audi, Seat, Lamborghini, Bentley, Bugatti, Scania, Škoda. Iwo mafekitori ekambani ari kutenderera pasirese, uye kunetsekana kunozivikanwa seakakura pane ese aripo.