Nzira yekunyatsoshambadza basa remotokari?

Kumhanyisa yako wega sevhisi yemotokari kunogona kuve purofiti bhizinesi zano. Mamiriro ekubudirira pamusika, zvisinei, kushambadzira kunobudirira uye kuenderera mberi kwekuwedzera kweboka revatengi. Kana iwe uchida kudzidza kuvaka mukana wekukwikwidza uye kuwana kuzivikanwa, ita shuwa kuverenga gwara redu. Tichakuudza nzira yekushambadza zvinobudirira sevhisi yemotokari!

1. Chengetedza kushambadzira kwakakodzera

Branding ndiyo hwaro hwekuzivikanwa kwemhando pamusika. Iyi nharaunda inosanganisira zvese zvinoonekwa zvinoita kuti vatengi vako vayeuke kambani yako. Kutenda kune hunhu logotype uye inowirirana chiziviso, iwe unozomira kunze kubva mumakwikwi uye uwane mukana wekuparadzira mufananidzo wako pamatanho ese.

Paunenge uchigadzira yako mufananidzo zano, funga, pakati pezvimwe zvinhu, kusarudzwa kwemavara. Imwe neimwe yadzo inomutsa manzwiro akasiyana zvishoma uye inosanganiswa nehumwe hunhu hwechiito. Saka funga nezve izvo zvakakosha zvaunoda kubatanidza brand yako uye edza kubatanidza, semuenzaniso, nenhoroondo yayo kana nzvimbo yebhizinesi rako. Zvakare, rangarira kuti pamusoro peiyo logotype, chiratidzo chinofanirwa kusanganisira kuwirirana kwekuona kutaurirana, sirogani inobata uye yakatarwa sevhisi yevatengi.

2. Isai mari mukushambadzira kwechinyakare

Pamberi pekupararira kweInternet, kushambadza kwechinyakare muma media media pasina mubvunzo yaive nzira inoshanda kwazvo yekushambadzira. Nhasi, kukosha kwayo kungave kwakadzikira zvishoma, asi zvirokwazvo haifaniri kurerutswa - kunyanya munyaya yezviitiko zvakadai sebasa remotokari. Hunhu hwayo hwakamira hunoita kuti ive yakakosha kushambadza, semuenzaniso, paredhiyo yemuno kana mumapepanhau. Nebhajeti rakakodzera, iwe unogona zvakare kufunga nezvenzvimbo dzedunhu TV.

Kushambadza kwechinyakare kunosanganisirawo kushambadzira kwekunze, i.e. marudzi ese emapepa kana zvikwangwani. Zvakakodzera kuaparadzira zvakanyanya munzvimbo dzinoonekwa nevatyairi nevaridzi vemotokari. Munyaya yekugovera marudzi akasiyana-siyana emabhurocha uye makadhi ebhizinesi, unogona zvakare kuedza kubatira pamwe nedzimwe nzvimbo dzemotokari.

3. Bet painternet marketing

Kune mabhizinesi mazhinji, kushambadzira kwepamhepo nhasi kune yakanyanya mwero wekubudirira. Makambani akawanda ari kufamba pamhepo, achipa ese kana chikamu chemasevhisi avo ipapo uye kusvika kune vatengi vatsva. Saka zvakakosha kuti uzive nharaunda iyi zvakanaka uye kusarudza idzo dzinonyatsoenderana nezvinodiwa uye maitiro eboka rako raunotarisisa kubva kune akawanda akasiyana mikana.

Kushambadzira kweInternet kunosanganisira akati wandei akakosha zvinhu:

• SEO - ndiko kuti, kuiswa kwewebsite yekambani mujini yekutsvaga.
• Kuita - kureva akabhadhara kushambadzira kushambadzira mune yekutsvaga network uye social media.
• Marketing content - kureva, marudzi akasiyana-siyana ezvinyorwa zvinogadzira mufananidzo wakanaka uye zvinotsigira SEO maitiro.
• Social network - i.e. nzira dzakasiyana dzemagariro dzinoshandiswa kuvaka nekuchengetedza hukama nevatengi.

Imwe neimwe yenzvimbo dziri pamusoro ine basa rakasiyana zvishoma uye zvakakodzera kushandisa zvakanaka imwe neimwe. Panyaya yeSEO, tanga nekuziva akakosha mazwi ewebhusaiti yako. Zvinofanira kusanganisira zvirevo zvakajairika (semuenzaniso "musangano" wakasanganiswa nezita reguta) uye mitsara inechekuita nesevhisi yaunopa (e.g. "injection pump remanufacturing" kana "chassis maintenance"). Pahwaro hwavo, shongedza webhusaiti uye gadzira zvemukati zvinokuvimbisa iwe zvinzvimbo zvepamusoro muGoogle, uye nekudaro kukwezva vatengi vanofarira kupihwa kwako. Rangarira kuti haufanirwe kuita iyo yekumisikidza wega - mune ino mamiriro zvakakodzera kushandisa, semuenzaniso, rubatsiro rweane ruzivo SEO agency.

Izvo zvinoshandawo kune dzimwe nzvimbo dzeInternet marketing. Vanamazvikokota vane ruzivo vanozokubatsira mukumisikidza uye nekugonesa PPC mishandirapamwe, inova nechokwadi chekuti kushambadzira kwako kunosvika kune yakanyatso kutsanangurwa boka muchiteshi seGoogle kana Facebook. Creative copywriters inokupa iwe zvehunyanzvi zvemukati izvo zvinozoratidza kukosha mukuita kwekumisikidzwa kwewebhusaiti uye zvinokutendera iwe kuvaka mufananidzo wenyanzvi pakati pevangangove vatengi. Social media moderators ichakubatsira iwe kuoneka paFacebook, Instagram kana YouTube.

Zvakare, usakanganwa nezve kuvapo kune akasarudzika mawebhusaiti anobvumira vatengi kutsvaga makondirakiti kubva akasiyana maindasitiri - zvakare akadai semota mechanics.

4. Ronga zviitiko

Kushambadzira kwechiitiko zvakare chinhu chakakosha chekushambadzira kwezviitiko zvakawanda. Pfungwa yakanaka yekuwedzera kucherechedzwa kwewebhusaiti yako ichave, semuenzaniso, kuvapo kwechiratidzo pazviitiko zvemuno. Pakutanga, haufanirwe kuzvironga iwe pachako - zvese zvaunoda kuti uite kutora chikamu, semuenzaniso, mazuva eguta kana kuve mutsigiri wemibairo mumakwikwi anozivikanwa. Rangarira kuve nechokwadi chekuratidzwa kwakakodzera kweiyo logo mumamiriro ezvinhu akadai uye kusimbisa zvakakosha zvakakosha zveiyo brand.

Nzira yekuzivisa sei basa remotokari? Summary

Iwe unotoziva nzira dzinoshanda dzekusimudzira basa remotokari. Rangarira kuti iwe uchawana mibairo yakanaka nekubatanidza nzira dzese idzi. Saka usazvimisire kune imwe nzvimbo yekushambadzira uye edza kugara uchisvika nekushambadzira kwako uko vatengi vanofarira masevhisi ako vangave!