KAMA TIRES: hutachiona hwakatsvaira sei mumwaka
Bhizinesi remotokari harina basa, risingakwanise kuita zviitiko zvakazara, vagadziri nevatengesi vezvimedu vanotaridzika kufara zvishoma, asi kudzikiswa kwekuda kunonzwikawo pano - varidzi vemotokari vakagara pamba. Nezvekukanganisa kwechitubu chazvino pamusika wematayi, nezve tarisiro yekuvandudzwa kwayo uye zvido zvevatengi mubvunzurudzo naTimur Sharipov, uye. nezve. Executive Director veKama Trading House, chikamu cheTire Bhizinesi reTatneft Group KAMA TYRES.
Mamiriro eCOVID-19 akanganisa sei bhizinesi rematayi?
Mumatunhu mazhinji, matai akawira muchikamu chezvakakosha. Zviremera zvinonzwisisa kuti panguva yakakodzera tekinoroji uye kuchengetedza kwesevhisi ndiyo kiyi yekushanda kwakanaka kwemasevhisi akakosha munharaunda, vagadziri uye vanopa zvinhu zvakakosha, zvekufambisa uye zvekutakura uye mamwe mabhizinesi.
Naizvozvo, basa redu, semumwe wevakuru veRussia vanogadzira matayi, ndere kutsigira vatinoshanda navo uye vatengi nekuvapa zvigadzirwa zvemhando yepamusoro nenguva, tichiona ese anodiwa ehutsanana.
Kurume yakatova rekodhi kwatiri maererano nekutengesa mumusika wechipiri uye kunze kwenyika. Asi isu hativake fungidziro ine tariro - isu tinorarama nekushanduka pamwe nemamiriro emusika.
Iko kudiwa kwematayi kwakashandurwa nevashandisi vekupedzisira?
Nguva yechando yekuchinja matayi yakapfuura kupfuura yakajairwa gore rino, asi basa remutengi rakaderera muna Kubvumbi, izvo zvinotarisirwa kupihwa mamiriro azvino. Izvi zvakare zvakabatana nekudiwa kwekugara pamba - pano tinogona kutaura nezve pent-up kudiwa. Izvo zvakakoshawo kufunga nezve shanduko yemaitiro evatengi yakatoitika, apo kuchengetedza zvine musoro kunova chikonzero chikuru chekutenga.
Nokudaro, mumamiriro ezvinhu emazuva ano, chigadzirwa chakanaka maererano nemutengo-quality ratio ichave iri kudiwa. Ndiyo iyi parameter yatinogara tichitarisa patinenge tichigadzira mhando itsva uye kugadzira matai akawanda, uye naizvozvo mhando Viatti, KAMA inogona kuwanikwa kazhinji pakati pevatungamiri mukutengesa ratings.
Kana tikataura nezve musika wematairi erori, saka inonyanya kukanganiswa nemamiriro emakambani emarori. Huwandu hwekutakura mumigwagwa mumigwagwa yenyika hwadzikira. Kuyerera kweLogistic kwakachinja kwete muRussia chete, asiwo munyika, kusanganisira maererano nekuwedzerwa matanho ekuchengetedza. Izvi hazvigone asi kukanganisa kutengesa. Panguva imwe cheteyo, tiri kuona kufarira kudzokororwazve kwematayi esimbi. Iyi sevhisi inobvumidza iwe kuwedzera hupenyu hwesevhisi uye zvakanyanya optimize mutengo we1 km wekumhanya.
Ndeapi maitiro akakosha pamusika wematai nhasi?
Kudiwa kwekutenga online kuri kukura, asi izvi hazvina chekuita neiyo coronavirus. MuRussia chete, chikamu chekutengesa kwakadaro chakapetwa kaviri mumakore mashanu apfuura. Naizvozvo, gore rapfuura takaparura yedu online chitoro KamaTyres.Shop*. Maererano nenyanzvi, mushure mekuzviparadzanisa nevamwe, maitiro ekutenga online anoenderera mberi. Vatengi vakajaira chokwadi chekuti kutenga online kunyangwe chikamu chakadai sematayi chiri nyore, chinoshanda uye chinochengetedza nguva pakutumira.
Zvinoenderana nekufanotaura kwenyanzvi (maererano neAuto Tire Market 2020), kukura kwemusika wematayi wepasi rose mumakore mashanu anotevera kunofanira kunge kuri 2,1%. Kunyangwe yakagadziridzwa kune zviri kuitika munyika ikozvino mukati medenda, chikamu ichi chehupfumi chine chinzvimbo chakasimba.
Kana iri chikamu cheB2B, musika wekudzokororwa kwese-simbi matai wave uchikura muRussia kwemakore makumi maviri, uye zvino unonzwa zvakanyanya kujeka kupfuura kare. Makambani ekufambisa anotsvaga kukwidziridza mitengo uye kuchinjira kumatai akadzokororwa. Sezvo mukuita izvi zvinowedzera sosi yechigadzirwa kanenge ka20 (paKAMA, KAMA PRO mafuremu). Panguva imwecheteyo, mari yacho ndeye 3% -40% yakaderera pane kutenga zvitsva. Uye mushure me "kukurumidza kugadzirisa" kuseri kwedenda, maitiro ematairi akadaro anoenderera mberi - pakubuda kwe "dutu" iri, vazhinji havazodzokeri kunodhura kutenga. Mushure mezvose, maererano nemaitiro ekuita, akadzokororwa ese-simbi matai haasi akaderera kune matsva, uye mutengo wakaderera.
* Kama Trading House Limited Liability Company. Kero yepamutemo: 423570, Russian Federation, Republic of Tatarstan, Nizhnekamsk nharaunda, g. Nizhnekamsk, Promzon Territory, AIK-24 chivako, hofisi 402. OGRN 1021602510533.
