Kia 'kuvhunduka zvishoma': hofori yeKorea inobata mukukura nekukurumidza kweMG, Great Wall Motors uye mamwe maChinese mota mhando muAustralia.
Muna 2021, iyo MG ZS diki SUV yakapfuura vese vakwikwidzi mukirasi yayo.
Kusimuka nekusimuka kwemhando dzeChinese seMG neGWM muAustralia kunoita kuti mukuru weKia wepano Damien Meredith atye, asi anofara kwavari chero vachigara zvakachipa uye vachifara.
Iwe unongo tarisa iyo 2021 yekutengesa mibairo kuti uone kuti kunyangwe mugore ranetswa neCCIDIDs uye kunonoka kupihwa kwenguva refu nekuda kwekushomeka kwesemiconductor, MG uye GWM yaive neyakakura-nguva gore.
Muna 2021, MG yakabudirira neMG3 diki hatchback body pamwe neHS neZS SUVs, vachitengesa zviuru makumi matatu nezvipfumbamwe zvemotokari muna 39,025 muna 2021. Mukuenzanisa, Volkswagen yakatengesa motokari 40,770 panguva imwe chete iyo Subaru yakakwanisa kutengesa motokari 37,015. .
Izvo zvaive zvakakwana kuisa MG munzvimbo yepfumbamwe pamberi peSubaru mumhando yepamusoro gumi yemotokari ye10, kekutanga kekutanga brand yeChinese yapinda muboka iri regoridhe.
MG inogona kunge iri yekuBritain uye inotungamirwa muLondon, asi mhando yacho yave yekambani yeChinese SAIC Motor uye mota dzakagadzirwawo kuChina. Saka iyo brand ndeyeChinese zvechokwadi, kunyangwe ikashandisa "British affiliation" nenzira imwechete neiyo Mini brand yeBMW.
GWM (Great Wall Motors) ndeyawo maChinese uye inogadzira inozivikanwa Haval Jolion neHaval H6 SUVs. Paive nekutengesa 18,384 kwakanyorwa muna 2021, pamberi peHonda nemotokari zviuru gumi nezvinomwe nemazana mashanu nemazana mashanu nemazana mashanu nemazana maviri nemazana maviri nemazana maviri nemazana maviri nemazana maviri nemazana maviri nemazana maviri nemazana maviri nemazana maviri nemazana maviri nembiri dzakatengeswa.
Mr. Meredith anofadzwa nekubudirira kwezvigadzirwa zveChinese muAustralia uye anotenda kuti vari kuzadza nzvimbo "yakachipa uye inofara" yakasiiwa neKia sezvo inova yakawanda yemutambi wepamusoro.
“Chokutanga, ndinofunga kuti vakaita basa rakanaka. Chechipiri, isu taigara tichiziva kuti kana tikasundira kumusoro, vanotora nzvimbo yatakasiya - kunyanya MG. Asi dai tisina kutarisa pamhando yedu sezvatave tichiita kwemakore mana kana mashanu apfuura, tinenge tichiri kudhura uye kunakidzwa, izvo zvisiri izvo zvatinoda kuita nekwatiri kuenda maererano. chigadzirwa chedu uye tinoendepi nekuisa magetsi,” vakadaro.
Kia payakasvika kuAustralia mukupera kwema1990, mhando yeKorea yakakunda maAustralia nemhando dzayo dzinokwanisika kune dzinodhura uye dzinozivikanwa dzeJapan mhando.
Pakati pe-2000s, Audi's Peter Schreyer akabatana neKia semukuru wedhizaini yepasirese, musangano wakaona mamodheru avo achichinja maitiro avo kuti atarise zvakanyanya.
Kubva ipapo, Kia yakatevera ichi chepamusoro-chitarisiko trajectory, ine mhando dzakadai Sorento itsva, Carnival, uye iri kuuya EV6 yemagetsi motokari kwete chete kuva Mazda uye Toyota mukuru mukwikwidzi, asi Volkswagen uyewo.
Nekudaro, sarudzo yekusiya bhajeti brand inouya nenjodzi, Mr. Meredith akabvuma.
"Taifanira kuita sarudzo iyi," akadaro.
"Ndiri kureva kuti, tinotaura mukati nguva dzese kuti nekuda kwezvatakaita, divi redu risiri iro rinofumurwa, asi unofanirwa kutenda muhurongwa hwawakaisa maererano nekuvandudzwa kwemhando nemhando. kusimba, uye tinofunga kuti tiri kuita zvakanaka. "
Zvisinei, VaMeredith vari kuramba vakatarisa pamusika weMG uri kukura. Mumwedzi wakanaka muna 2021, Kia yaitengesa motokari dzinenge zviuru zvinomwe, asi yaiwanzotengesa pakati pe7000 5000 ne6000 3000. MG yakanyunguduka pamusoro pe2021 pamwedzi muna 4303, kunyange kurova XNUMX kutengesa kwaJune yapfuura. Iyi mibairo yakanaka kwazvo kune chero automaker, uye zvakakwana kumutyisa.
“Ndinombovhunduka ndichiona vachiita 3000-3500. Asi tarira, vaita basa rakanaka uye unofanira kuremekedza izvozvo.”— Mr. Meredith.
Akawedzera kuti yaive nguva yekuti vagadziri vemotokari vagara muAustralia vaone MG nemamwe maChinese brand sevakwikwidzi chaivo.
"Ndinofunga kuti indasitiri inofanirwa kunzwisisa kuti ivo vakwikwidzi - ndiwo matarisiro atinoita," Mr. Meredith akadaro.
MG yakatengeswa zvakanyanya muna 2021 yaive ZS SUV, ine mota zviuru gumi nezvisere nemazana mana nemakumi maviri nenhatu dzakatengeswa mugore. ZS ndiyo yaive SUV diki yaitengeswa zvakanyanya pasi pemadhora gumi nemana nemakumi manomwe nenomwe muna 18,423, pamberi peMitsubishi ASX yagara ichizivikanwa nekutengesa zviuru makumi matatu nemazana matatu, iyo Mazda CX-40 ine zviuru gumi nezviviri nemazana manomwe nemakumi mana nemasere ekutengesa, uye Hyundai Kona ine zviuru gumi nezvitatu nemazana matatu ezviuru zvekutengesa. Kia Seltos yakasarira kumashure zvakanyanya mukutengesa mota dze2021 mu14,764.
