Ko Kia ichatevera kutungamira kweHyundai uye kutanga mhando yemhando yepamusoro kukwikwidza neLexus?
Motokari dzeKia dziri kuramba dzichioma uye dzinodhura.
Toyota ine Lexus, Hyundai ine Genesis uye zvino masimba ari Kia Australia vakagoverana pfungwa dzavo pamusoro umbozha sub-chinyorwa pachavo.
Chikamu chemukurumbira chinoita senge chinhanho chinotevera chine musoro cheiyo automaker, iyo yatama kubva mukugadzira hatchbacks, sedans uye SUVs kune vatengi vanoziva bhajeti munguva yakapfuura kusvika kune yanhasi yakaomesesa zvipiriso nhasi, senge itsva Sportage uye Sorento SUVs, uye munguva pfupi iyo kusvika kweEV6 motokari yemagetsi, iyo isiri yose yakachipa.
Haisi chete mota dzeKia dziri kuwedzera kudhura uye kudhura, asi kuvhurwa kweane mukurumbira sub-brand kuchatevera mumatsimba ehanzvadzi brand Hyundai, iyo yakatanga mhando yayo yemhando yepamusoro Genesis muna 2015.
Zvaizobvumirawo Kia kuti ienderere mberi nekugadzira yakachipa uye inonakidza modhi sePicanto neRio.
Nekudaro, Kia Australia COO Damien Meredith akaomerera kuti yakasarudzika sub-brand haizobuda.
"Zvimwe, asi kwete munguva yangu," akadaro.
“Lexus yave nemakore anodarika 30 iri mumusika wekuAustralia, saka zvinotora nguva yakareba kuti igadzire mhando yemhando yepamusoro, izvo zvinotidzosera kune zvatinoda kuita neKia yekuAustralia.
“Tinoda mhando yemhando yakavimbika inokwanisa kutengesa mota inosvika zviuru makumi maviri zvemadhora nekutengesa motokari zviuru zana. Ndiko kwatiri kuenda uye kwatinoda kuenda.
"Tinoda kukwanisa kutengesa zvakasiyana siyana zvezvigadzirwa zvakanaka, uye ndinofunga kuti zvine pundutso pane kutaura kuti tichave zita remukurumbira."
Mota dzeKia dziri kuwedzera kudhura uye kudhura.
Kia Australia mukuru wekuronga zvigadzirwa Roland Rivero akatsanangura kuti pane nzvimbo chete yemhando yemhando yepamusoro mukati meHyundai Motor Group.
“Tinofarira kufunga nezvazvo – uye zvatakanzwa nevakuru vedu – ndezvekuti Genesis imhando ine mukurumbira muboka. Saka haisi mbiri Hyundai kana mukurumbira Kia."
Nepo Genesis iine basa hombe pamberi kana ichida kubata Lexus, zviri pachena kuti mhando iri pasi pekumanikidzwa kwakanyanya neyekutanga GV70 uye GV80 SUVs, pamwe neiyo G70 uye G80 sedans.
