Nharembozha dzinoteedzera vashandisi uye kutengesa data

Iyo Weather Channel, app isina kunanga neIBM, inovimbisa vashandisi kuti nekugovana data yenzvimbo yavo nayo, vanogashira mamiriro ekunze enzvimbo. Aya ndiwo maitiro, tichiyedzwa neakasiyana siyana, tinopa data redu rinokosha tisinganzwisise kuti ndiani angariwana uye kuti ringashandiswa sei.

Maapplication enharembozha anounganidza yakadzama data yenzvimbo kubva kune vashandisi nguva dzese. Vanoongorora mafambiro mumigwagwa mikuru, vanofamba netsoka mumigwagwa, uye mavhiri maviri ari munzira dzemabhasikoro. Ivo vanoona nhanho yega yega yemuridzi we smartphone, uyo anowanzo kuzviona seasingazivikanwe zvachose, kunyangwe kana akagovera nzvimbo yake. Mapurogiramu haasi kungounganidza ruzivo rwe geolocation, asiwo anotengesa iyi data pasina ruzivo rwedu.

Isu tinoziva kwaunofamba nembwa yako

The New York Times nguva pfupi yadarika yakaita ongororo yekutevera mafambiro aLisa Magrin, mudzidzisiwo zvake anobva kunze kweNew York. Vatori venhau vakaratidza kuti, nekuziva nhamba yake yefoni, zvinokwanisika kutsvaga nzendo dzese dzakatenderedza nzvimbo yaanoita zuva nezuva. Kunyangwe kuzivikanwa kwaMagrin kwakanga kusina kunyorwa mudhata renzvimbo, zvaive nyore kumubatanidza negedhi rekutamisa nekuita imwe tsvakiridzo.

Kwemwedzi mina yezvinyorwa zvegeolocation zvakaongororwa neThe New York Times, nzvimbo yenyaya yemushumo yakarekodhwa paIndaneti kanopfuura ka8600—avhareji kamwechete pamaminitsi 21 oga oga. App yacho yaimutevera paaienda kumusangano wekutarisira huremu uye kuhofisi yedermatologist kunovhiyiwa diki. Kufambira mberi kwekufamba kwake nembwa uye kushanyira kumba kweaimbove musikana wake kwainyatsooneka. Chokwadi, kufamba kwaaiita zuva nezuva kubva kumba achienda kuchikoro kwaiva chiratidzo chebasa rake. Nzvimbo yake pachikoro ichi yakarekodhwa kanopfuura ka800, kazhinji nekirasi chaiyo yakanyorwa. Data yenzvimbo yeMagrin inoratidzawo dzimwe nzvimbo dzinowanzoshanyirwa, kusanganisira imba yekurovedza muviri uye yambotaurwa Weight Watchers. Kubva pane data renzvimbo chete, chimiro chakatsanangurwa chakagadzirwa chemukadzi mumwechete, wepakati-kati, akafuta ane mamwe matambudziko ehutano. Izvi zvingangove zvakawanda, kana chete zvevashambadziri vanoronga.

Mabviro enzvimbo dzenharembozha akabatana zvakanyanya nekuedza kweindasitiri yekushambadzira kunanga maapplication uye kushambadza kumakambani uko mushandisi wemudziyo ari pedyo. Nekufamba kwenguva, yakashanduka kuita muchina wekuunganidza uye kuongorora huwandu hukuru hwe data yakakosha. Maererano nebhuku racho, muUnited States, data pamusoro pemhando iyi yegesi inopiwa kumakambani anokwana makumi manomwe nemashanu. Vamwe vanoti vanoronda nharembozha dzinosvika mamiriyoni 75 muUnited States, kana kuti inenge hafu yemidziyo inoshandiswa munyika iyi. Dhatabhesi rakaongororwa neNYT - sampuli yeruzivo rwakaunganidzwa muna 200 uye rwekambani imwe - inoratidza mafambiro evanhu mune inokatyamadza nhanho yeruzivo, yakarurama kusvika mukati memamita mashoma, uye mune dzimwe nguva inovandudzwa kanopfuura kagumi neina pazuva.

Lisa Magrin's mepu yekufamba

Makambani aya anotengesa, anoshandisa kana kuongorora data kuti asangane nezvinodiwa nevashambadziri, zvitoro zvezvitoro uye kunyange masangano emari achitsvaga ruzivo rwemaitiro evatengi. Iyo geo-targeted advertising market yatove yakakosha kudarika $20 bhiriyoni pagore. Bhizinesi iri rinosanganisira makuru. Sezvambotaurwa IBM, iyo yakatenga mamiriro ekunze app. Iyo yaimboda kuziva uye yakakurumbira social network Foursquare yashanduka kuita geomarketing kambani. Vanoisa mari mumahofisi matsva aya vanosanganisira Goldman Sachs naPeter Thiel, muvambi wePayPal.

Vakuru veindasitiri vanotiwo vanofarira mafambiro uye maitirwo enzvimbo, kwete data pane kuzivikanwa kwevatengi vega. Vanosimbisa kuti iyo data inounganidzwa nemaapuro haina kubatanidzwa kune yakatarwa zita kana nhamba yefoni. Nekudaro, avo vane mukana kune aya dhatabhesi, kusanganisira vashandi vekambani kana vatengi, vanogona kuona vanhu zviri nyore pasina mvumo yavo. Semuenzaniso, unogona kutevera shamwari nekuratidza nhamba yavo yefoni. Kubva pane ruzivo rwekero iyo munhu uyu anogara achipedza uye anopedza husiku, zviri nyore kuwana kero chaiyo yemumwe munhu.

Magweta ari kuredza muamburenzi

Mazhinji makambani emunharaunda anoti kana vashandisi venhare vachibvumira nzvimbo yavo kugovaniswa nekumisikidza mudziyo wavo, mutambo uyu wakanaka. Nekudaro, zvinozivikanwa kuti kana vashandisi vakakumbirwa mvumo, inowanzoperekedzwa nemashoko asina kukwana kana anotsausa. Semuenzaniso, app inogona kuudza mushandisi kuti kugovera nzvimbo yavo kunovabatsira kuwana ruzivo rwetraffic, asi vasingataure kuti data ravo richagovanwa uye kutengeswa. Kuburitswa uku kunowanzovanzwa mumutemo usingaverengeki wekuvanzika uyo anenge asina anoverenga.

Bhangi, vatengesi vemasheya, kana imwe sangano rezvemari inogona kushandisa nzira idzi dzehusori hwehupfumi, sekudziisa pasarudzo dzekukweretesa kana dzekudyara kambani isati yaburitsa mishumo yemuhoro. Zvakawanda zvinogona kutaurwa kubva mumashoko maduku akadai sokuwedzera kana kuti kuderera kwenhamba yevanhu vari pauriri hwefekitari kana kuti vanoshanyira zvitoro. Data yenzvimbo muzvirongwa zvehutano inoyevedza kubva pakuona kwekushambadzira. Semuyenzaniso, Tell All Digital, Long Island advertising company inova mutengi wegeolocation, inoti inomhanyisa mishandirapamwe yemagweta ekukuvadzwa kwemunhu asingazivikanwe akananga makamuri ekukurumidzira.

Sekureva kweMightySignal muna 2018, nhamba huru yezvishandiso zvakakurumbira zvine kodhi yenzvimbo iyo inoshandiswa nemakambani akasiyana. Ongororo yeGoogle Android papuratifomu inoratidza kuti kune zvingangoita chiuru nemazana maviri zvirongwa zvakadaro, uye mazana maviri paApple iOS.

NYT yakaedza zvikumbiro zvakadaro makumi maviri. Zvakazoitika kuti gumi nevanomwe vavo vanotumira data nechaiyo latitude uye longitude kumakambani angangoita makumi manomwe. Makambani makumi mana anowana data reiyo geolocation kubva kune imwechete WeatherBug iOS app. Panguva imwecheteyo, dzakawanda dzenyaya idzi, kana dzakabvunzwa nevatapi venhau nezve data rakadaro, vanozvidaidza kuti "hazvina kufanira" kana "zvisina kukwana." Makambani anoshandisa data yenzvimbo anoti vanhu vanobvuma kugovera ruzivo rwavo mukutsinhana nemasevhisi emunhu, mibairo uye zvideredzwa. Pane chimwe chokwadi mune izvi, nekuti Ms. Magrin pachavo, mutambi mukuru wemushumo, akatsanangura kuti haasi kupokana nekutevera, izvo zvinomubvumira kunyora nzira dzinomhanya (zvichida haazive kuti vanhu vazhinji vakaenzana uye makambani anogona kusvika kuziva nzira idzi).

Kunyange ivo vachitonga musika wekushambadzira nhare, Google neFacebook zvakare vatungamiriri munzvimbo-yakavakirwa kushambadzira. Ivo vanounganidza data kubva kune yavo yekushandisa. Ivo vanove nechokwadi chekuti havatengese iyi data kune vechitatu mapato, asi zviri nani kuichengeta mumba kuti vagadzirise masevhisi avo, vatengese kushambadzira-kwakavakirwa nzvimbo, uye kuona kana kushambadzira kunotungamira mukutengesa muzvitoro zvenyama. Google yakati iri kushandura iyi data kuti iite shoma.

Apple neGoogle vachangobva kutora matanho ekudzikisa kuunganidzwa kwedata renzvimbo nemaapps muzvitoro zvavo. Semuenzaniso, mune yazvino vhezheni yeAroid, maapplication anogona kuunganidza geolocation "kakati wandei paawa" pane kungoenderera sepakutanga. Apple inoomesesa zvishoma, inoda maapplication kururamisa kuunganidza ruzivo rwenzvimbo mumameseji anoratidzwa kumushandisi. Nekudaro, nhungamiro yeApple yekuvandudza haina kutaura nezve kushambadzira kana kutengesa data. Kuburikidza nemumiriri, kambani inova nechokwadi chekuti vanogadzira vanoshandisa data chete kupa masevhisi ane chekuita neapp kana kuratidza kushambadza kunoenderana nemirairo yeApple.

Sezvo mabhizinesi achikura, kuunganidzwa kwedata renzvimbo kunowedzera kunetsa kudzivirira. Mamwe masevhisi haagone kuvapo zvachose pasina data rakadaro. Augmented reality zvakare yakavakirwa pazviri. Izvo zvakakosha kuti vashandisi vanzwisise kuti vari kuteverwa kusvika papi kuitira kuti vakwanise kusarudza kana vogovana nzvimbo yavo.