Mercedes-Benz inogona kutenga Aston Martin?

Chizvarwa chitsva Vantage hachisati chashanda kubva payakatangwa.

Kutenga motokari yemitambo inowanzova kuguma kwemakore ekushanda nesimba kuisa nheyo yekubudirira kuitira kuti iwe ugone splurge pamotokari iwe unogona kudada nayo zvechokwadi. Kutenga kambani yemotokari yemitambo kwakangofanana.

Zviitiko zvevhiki rino zvekuchinja kwehutungamiriri hwaAston Martin (AMG's Tobias Moers achitsiva Andy Palmer seCEO) zvakagadzirirwa kushandura hupfumi hweBritish brand. Asi ivo vanoitirwawo kuita kuti Aston Martin iwedzere kutaridzika chirevo cheMercedes-Benz kune inogoneka kutenga remangwana?

Makambani maviri aya akabatana kubva muna 2013, apo Aston Martin akapa hofori yekuGermany Daimler chikamu chisingavhote chegumi nechimwe kubva muzana mukambani yeBritish sechikamu chechibvumirano chekushandisa injini dzakavakwa neAMG, dzinofambiswa uye masisitimu emagetsi eVantage neDBX iripo.

Izvi zvinoisa kambani yevabereki Mercedes mubhokisi kuti itore mukana wemutengo wakaderera weAston Martin, zvichiratidza kuti inogona kuona mwenje kumagumo kwenzira.

Sei Aston Martin ari mudambudziko?

Nepo denda reCoronavirus rarova indasitiri yemotokari zvakanyanya, kunyanya muEurope, chokwadi chinorwadza ndechekuti Aston Martin aive mudambudziko nguva refu isati yaitika hutano hwepasirese. Muna 20, kutengeswa kwerudzi kwakadonha kudarika 2019 muzana sezvo mhando nyowani dzeVantage neDB11 dzakatadza kuenderana nevatengi vemotokari dzemitambo.

Hazvishamisi kuti kutengesa kwakashata kwakave nemigumisiro yakaipa pamutengo wemugove wekambani, sezvo Mr. Palmer vakatanga chiratidzo chekutengeserana muna 2018. Kubva ipapo, mutengo wekugovana dzimwe nguva wakadonha ne90%. Pasina kambani hombe yevabereki yekubatsira kuibvisa panguva dzakaoma, mhando yaive mudambudziko rakakura remari mukupera kwa2019.

Pinda bhirioni weCanada Lawrence Stroll kuyedza uye kuchengetedza mhando zvakare. Akatungamira mubatanidzwa wakadyara £182 miriyoni (AU $304 miriyoni) kuti uwane chikamu che25 per cent mukambani, akatora basa rehusachigaro mukuru uye akabva atanga kuita shanduko pamafambisirwo aiitwa bhizinesi.

Lawrence Stroll ndiani?

Avo vasina kujairana nenyika yemakambani yefashoni uye Formula 60 kazhinji havazivi zita raVaStroll. Mwana ane makore maviri ekuberekwa akaunganidza mari inodarika mabhiriyoni mazana maviri emadhora nekudyara mune mamwe mafashoni ane mukurumbira pasi rose anoda rubatsiro. Iye newaaishanda naye bhizinesi vakabatsira kushandura Tommy Hilfiger naMichael Kors kuita mabhureki epasi rose uye vakapfuma mukuita.

Mr. Stroll munhu anofarira motokari anofarira ane muridzi akati wandei-ekupedzisira Ferraris, kusanganisira 250 GTO neLaFerrari, pamwe neMont-Tremblant mujaho wekuCanada. Kuda uku kwemotokari dzinomhanya kwakatungamirira mwanakomana wake Lance kuti ave mutyairi weFormula One naWilliams uye pakupedzisira mukuru Stroll akatenga chikwata chainetsekana cheForce India F1, achichitumidza zita rekuti Racing Point uye kugadza mwanakomana wake semutyairi.

Nekutora kwake Aston Martin, akazivisa hurongwa hwekushandura Racing Point kuita chipfeko chefekitori cheBritish F1 brand kuti ikwikwidze Ferrari neMercedes-AMG panjanji. Izvi zvinofanirwa kupa iyo chaiyo yepasirese chikuva kubatsira kutanga kuvakazve Aston Martin mufananidzo uye kukosha.

Mr. Stroll akakurudzirawo iye zvino mukuru weMercedes-AMG F1 Toto Wolff kuti abatane nesangano rake uye akawana chikamu che4.8% muAston Martin, zvichiita kuti pave nerunyerekupe rwekuti aizosiya boka reGermany kuti atungamirire chirongwa cheAston Martin F1.

Mr. Stroll zviri pachena kuti vane chido uye vane nhoroondo ye (kuregerera pun) repurposing underperforming brands.

VaMoers vanogona kuita kuti Aston Martin itaridzike kuna Mercedes?

Kunyange zvazvo nguva yaVaPalmer iri kusvika kumagumo, basa rake rakanaka mukuvakazve chikwata hachigoni kuderedzwa. Munguva yake, akatungamira kuvhurwa kweazvino Vantage uye DB11 modhi, pamwe neDBS SuperLeggera. Yakatangisawo mhando ye 'Second Century Plan', iyo ichaona kuunzwa kweyekutanga-se SUV, iyo DBX, pamwe nemutsara mutsva wepakati-enjini emhando yepamusoro. Iyo yepamusoro yemhuri itsva iyi yepakati-injini mota ichave iyo Valkyrie, mota yakagadzirwa neF1 dhizaini ngano Adrian Newey sechikamu chekudyidzana kwaAston Martin neRed Bull Racing F1 timu.

VaMoers vachange vava nebasa kwete chete kuunza DBX uye yepakati-injini mota dzemitambo, asiwo nekuwedzera Vantage uye DB11 kutengesa uye kuvandudza purofiti yekambani.

Ndicho chikonzero akabhadharwa naVaStroll, nokuti ndizvo zvaakaita paAMG - kuwedzera huwandu, optimize kugadzirwa uye kuita kuti bhizinesi riwedzere mari, sezvakatsanangura Mr. Stroll mubasa raVaMoers.

"Ndinofara kugamuchira Tobias kuAston Martin Lagonda," akadaro Stroll. "Ndiye ane tarenda rakatanhamara rezvemotokari uye mutungamiriri webhizinesi akavimbiswa ane rekodhi refu yemakore kuDaimler AG, watine hukama hurefu uye hwakabudirira hwehunyanzvi uye hwekutengesa hwatinotarisira kuenderera mberi.

“Mubasa rake rose, akawedzera huwandu hwezvigadzirwa, akasimbisa mhando uye kuita pundutso. Ndiye mutungamiri akakodzera weAston Martin Lagonda apo isu tinoshandisa bhizinesi redu zano kuti tisvike kwatinogona kuzere. Zvishuvo zvedu zvekambani zvakakosha, zvakajeka uye zvinoenderana chete nekutsunga kwedu kubudirira. "

Mutsara unokosha mumashoko aya unoreva chido chaVa Stroll che "kuenderera mberi" kudyidzana naDaimler. Pasi pehutungamiriri hwaVaPalmer, Aston Martin akatanga kushanda painjini itsva yeV6 ine turbocharged uye hybrid transmission kutsiva AMG injini mune ramangwana modhi, ichipa rudzi rusununguko.

Izvi zvinopa mubvunzo, Ko Mr. Stroll vanoda kudzamisa hukama hwavo naDaimler mune tariro yokuti hofori yemotokari yeGermany ichamutenga, ichimupa kudzoka pamari yake uye kuwedzera imwe mhando yemotokari kumhuri yeDaimler?

Aston Martin yaizokwana zvakanaka pamusoro peAMG, ichibvumira mhando kukwezva kune rakatopfuma boka revatengi kupfuura kunyangwe Mercedes parizvino. Tichifunga, izvi zvaizogonesawo kuchengetedza kwakanyanya kuburikidza neakakwira-inoshanda injini uye mapuratifomu emangwana AMG modhi.

Zvinokosha kucherechedza kuti panguva yaMercedes pachake kuburitswa kwenhau achizivisa kutsiviwa kwaVaMoers paAMG, sachigaro weDaimler Ola Kellenius akarumbidza basa rake uye haana kutaura pachena chishuvo chipi zvacho chakaipa pakuenda kwemukuru wekambani akabudirira kudaro.

"Tobias Moers akatungamira mhando yeAMG mukubudirira kukuru uye tinoda kumutenda nerudo nezvese zvaakaita kuDaimler," chirevo chakadaro. “Tave nemafungiro akasiyana-siyana maererano nekuenda kwake. Kune rimwe divi, tiri kurasikirwa nemaneja wepamusoro, asi panguva imwe chete tinoziva kuti ruzivo rwake ruchave rwakanyanya kukosha kuAston Martin, kambani yatine hukama hurefu uye hunobudirira. "

Ndeapi mikana yekuti mubatanidzwa uchawedzera mumakore anotevera? Zvingangodaro kuti kugadzwa kwaVaMoers idanho rakatorwa naVaStroll kuti vaswedere pedyo naDaimler, nokuti ndiye angangotenga mutengi weAston Martin mune ramangwana. Ona nzvimbo ino ...