Yakatumidzwa mhando dzemotokari dzinodhura zvakanyanya

Toyota iri pachinzvimbo chekutanga paInterbrand's 2019 Most Valuable Global Brands list, iri pachinzvimbo chechinomwe.

Zvinoenderana neInterbrand's Top 100 Global Brands 2019 chinzvimbo, Toyota yakawedzera rondedzero yeakanyanya kukosha mhando dzemota zvakare.

Yakaiswa pachinomwe pazere, kukosha kweToyota kwakakwira 56.2% gore negore kusvika kumadhora 234.2 bhiriyoni, inodarika inotungamira mhando Apple ($9 bhiriyoni, +167.7%) neGoogle ($8 bhiriyoni, +125.3%). Amazon ($24B, +108.8%), Microsoft ($17B, +63.4%), Coca-Cola ($4B, -61.1%) uye Samsung ($2B, +XNUMX%).

Nekudaro, munzvimbo yechisere - uye ine mukurumbira mhando - yaive Mercedes-Benz, iyo zvakare yakasvetuka 50.8% kusvika $45.4 bhiriyoni, ichiisa mukurumbira weGerman brand pamberi peMcDonalds ($4 bhiriyoni, +44.4%) uye Disney (madhora gumi nerimwe emadhora). + 11%).

Toyota neMercedes-Benz ndidzo chete mhando dzemotokari dzepamusoro gumi, asi BMW yakadzokera pachinzvimbo chegumi, yakakwira chikamu chimwe chete kubva muzana kusvika pamadhora bhiriyoni gumi nerimwe.

Mucherechedzo waitevera wainyanya kukosha waiva Honda, wakaita 21st, kusvika 24% kusvika $39.9 bhiriyoni, nemakambani akaita seFacebook ($32.4 bhiriyoni), Nike ($32.2 bhiriyoni), Louis Vuitton ($25.6 bhiriyoni) uye GE (XNUMX bhiriyoni emadhora). Brand uye BMW.

Zvichitevera Honda, Ford neHyundai dziri pachinhanho chemakumi matatu neshanu nenhanhatu, zvichiteerana, nevekutanga vakakwira 35% kusvika $36B uye yekupedzisira kumusoro 14.3% kusvika $14.2B.

Volkswagen iri pachinhanho chemakumi mana nemadhora gumi nemaviri (+ 40%), ukuwo mamwe maGerman brand Audi nePorsche arikutevera mukukosha aine $12.9bn (+6%) uye $12.7bn (+4%) mugove uye achitora 11.7nd ne9th nzvimbo. .

Nissan, iri pachinzvimbo chemakumi mashanu nembiri, ndeimwe yemhando nhatu dzemotokari dzakarasika gore rino, ichidzika zvikamu zvitanhatu kusvika pamadhora mabhiriyoni gumi nemazana mashanu, mamwe ari Kia (52th ($11.5 bhiriyoni, -78%) uye 6.4- nzvimbo) Land Rover (7 bhiriyoni. ) , -85%).

Zvisinei, pakati peNissan neKia munzvimbo ye77 ndiyo Ferrari, iyo yakasvetuka 12% kusvika ku $ 6.5 bhiriyoni, nepo Mini ($ 5.5 bhiriyoni, + 5%) yakarongedza mhando dzemotokari mu100 yepamusoro pa90- m nzvimbo.

Kufungidzira mutengo, Interbrand kwete kungotarisa maitiro ekambani achangoburwa uye kufungidzira kwemari, asiwo basa rechiratidzo uye simba mumusika.

Zviitiko zvemukati zvemukati zvinotariswa zvakare, sekuzvipira uye kupindura, uye huchokwadi hwechiratidzo, kukosha uye kubatanidzwa kunotariswawo mumhedzisiro yekupedzisira.