Nei Honda Australia's 2022 nhamba dzekutengesa dzinogona kuchinja nzira yaunotenga mota nyowani zvachose

Chizvarwa chechigumi nechimwe Civic hatchback idiki ndiyo Honda Australia ichangoburwa modhi.

Kubudirira kana kutadza kweHonda mumujaho wekutengesa we2022 kune mukana wekuve nemhedzisiro yakakura pakutenga kwaunoita mota nyowani kuenda kumberi.

Sezvakataurwa, mhando yeJapan yakachinja zvakanyanya nzira yainoita bhizinesi muAustralia. Akasiya chimiro chevatengesi chetsika uye panzvimbo pacho akatora iyo inonzi "agency model" yekutengesa motokari dzake.

Muchidimbu, zvinorevei izvi ndezvekuti Honda Australia ikozvino inodzora ngarava dzese uye iwe, mutengi, tenga zvakananga kubva kwavari, nemutengesi iye zvino ari kunyanya kubata bvunzo madhiraivha, kuendesa uye sevhisi.

Mamwe ma brand anozoona nekufarira sezvo vatengi nevatengesi vanogashira iyi nzira nyowani yekuita bhizinesi. Kana zvikashanda, zvinosundidzira mamwe makambani emotokari kuti aende kune iyo agency modhi, asi kana zvikasashanda, zvinopa vatengesi vemotokari imwe nzvimbo munhaurirano dzinouya.

Kunyange zvazvo vagadziri vemotokari vachiumba hukama nevatengesi uye vachiisa chiso chinofadza paruzhinji, kuseri kwezviitiko kune kusagutsikana kuti motokari yemotokari haina kutonga kwakananga pamusoro pechiitiko chevatengi - ndiro basa remutengesi.

Kunyange zvazvo izvi zvisingaitwi kuchera vatengesi vemotokari kana kuzvidza munhu wose ane mabhurasho asina kunaka mamwe chetewo, kushaikwa kwekudzora kwakaguma nokuwanda kwemhando dzemotokari kutsvaka nzira dzokuwana nadzo pesvedzero yakawanda pakutenga motokari.

Mercedes-Benz Australia imwe mhando inoshandisa iyo agency modhi mushure mekutanga kuiedza nemagetsi eEQ modhi, nepo Genesis Motors Australia inodzora mashandiro ayo ekutengesa uye Cupra Australia ichaita zvimwe chete.

Asi Honda Australia iri kutungamira nzira, yapedza yakawanda ye2021 ichigadzirisa maitirwo ainoita bhizinesi muAustralia, saka ichave yekutanga mhando yemhando yekuona kuratidzwa kwezvinoreva mhando nyowani iyi.

Zviratidzo zvekutanga zvanga zvisina kunaka sezvo shanduko uye kumwe kunonoka kwakabatana nekoronavirus kwakaona kutengesa kweiyo brand kwadonha nezvikamu makumi mana muzana muna 40 (2021% kuve chaiko). Izvi hazvinawo kubatsirwa nesarudzo yekambani yekusiya compact City neJazz modhi, pamwe nekuunza mutsara mutsva weCivic mukupera kwegore.

Pakazara, Honda Australia yakangotengesa 17,562 mota nyowani muna 2021 mu40,000, kudonha kwakakosha kubva kunopfuura zviuru makumi mana zvakatengeswa makore mashanu apfuura uye kuteedzera hama nyowani MG uye yakasarudzika brand Mercedes-Benz. Inoisawo panjodzi kubva kumhando dzakadai seLDV, Suzuki uye Skoda mumakore anotevera sezvo iwo mabhureki ari kuramba achikura.

Izvi hazvirevi kuti Honda iri kuramba ichiderera. Muchokwadi, kutamira kune mutsva wekutengesa modhi kwakagadzirirwa kuchengetedza mhando inobhadhara zvakanyanya kunyangwe inotengesa mota shoma. 

Zviratidzo zvemwedzi yekupedzisira ya2021 zvave zvakanaka kukambani, nemukuru weHonda Australia Stephen Collins akafadzwa nemaitiro aakaona.

"Mbudzi waive mwedzi wekutanga wakazara wemamiriro ekutengeserana akajairika kune network yedu yenyika yeHonda Centers, kunyanya munzvimbo dzakakosha dzemudhorobha dzeMelbourne neSydney, zvichikonzera kusainwa kwezvibvumirano zvekutengesa uye dzimwe mota dzakaunzwa kuvatengi, pamwe nekuwedzera. mwero wekubvunza kwevatengi." akadaro muna Ndira.

“Kuburikidza nehurongwa hwedu hutsva hwemhinduro dzevatengi, takaona kuti 89% yevatengi vanobvuma zvakasimba kuti kutenga Honda itsva kwaive nyore, uye 87% vakapa ruzivo rutsva rwekutengesa zvibodzwa gumi kana gumi kubva pagumi. ".

Muna 2022, rudzi rweJapan ruchava nemhando dzakati wandei dzakakosha kuti dzibatsire kukura, dzinoti chizvarwa chinotevera HR-V compact SUV.

Iyo 2022 Honda HR-V ichapihwa ine hybrid powertrain.

Yave kutengeswa kuEurope, itsva HR-V inowanikwa kekutanga iine injini yehybrid pasi pe e:HEV bheji.

Kuwedzera mamwe mamodheru ane magetsi richava danho rakakosha kuHonda, iyo yaimbova mutsigiri wemahybrids asi yakaona kubudirira kushoma. Kudiwa kwemusika kwemhando dzakasanganiswa kwakakwira parizvino, kunyanya pakati pemaSUV, saka kupa HR-V e:HEV kungangove kufamba kwakanaka.

Honda Australia zvakare ine hurongwa hwekuwedzera iyo Civic mutserendende mu'22 ine-nyowani-nyowani yeCivic Type R inopisa hatch iyo inounza kakunakidzwa kutaridzika kwayo. Iyo referensi yekumberi-vhiri-drive subcompact mota inofanirwa kurova emuno showrooms mukupera kwa2022, uye Civic lineup ichawedzerawo nekuwedzera kwe e: HEV, "yega-charging" hybrid modhi, yakakodzera kare.

Iyo chizvarwa chitsva Civic Type R inoratidzira yakawedzera styling kupfuura yakatangira.

Nekufamba kwenguva, CR-V itsva inofanira kusvika muna 2023, inova ndiyo inonyanya kukosha modhi iyi tichifunga kuti inokwikwidza neToyota RAV4 yakakurumbira, Hyundai Tucson neMazda CX-5.

Kana Honda Australia ikakwanisa kunakidzwa negore rakabudirira muna 2022, zvinogona kuve nemhedzisiro inosvika kure kuindasitiri yese sezvo mamwe mabhureki anoedza kutora mukana wekuita bhizinesi.