British online kutenga maitiro

Kutarisa maitiro ekutenga online muUK

Tekinoroji yemazuva ano inoita kuti kutenga paunenge uchienda kuve nyore kupfuura nakare kose. zvinofungidzirwa kuti panosvika 2021 93% yevashandisi veinternet muUK vachatenga online [1]. Tichifunga izvozvo, taida kuziva kuti ndedzipi dzinoshamisa uye dzinoshamisa nzvimbo dzinotengwa nevanhu pamhepo - mungave mumotokari, mumubhedha, kana kunyange muchimbuzi - uye kana kukiya kwachinja chero chinhu.

Takaita ongororo yevakuru vekuBritain tisati [2] uye panguva[3] yekuvhara kuti tizive maitiro avo ekutenga online uye kuti kushamwaridzana kungave kwakakanganisa sei izvi. Ongororo yedu inonyura munzvimbo dzinoshamisa kwazvo dzinotengwa nevanhu pamhepo, izvo zvinokatyamadza zvavanenge vatenga, uye kunyange zvinhu zvavasingafungire kutenga online.

Ndedzipi nzvimbo dzisina kujairika dzinotengwa nevanhu online

Hazvishamisi izvozvo MaBritons anofarira kutenga kubva pamubhedha (73%), akahwanda pamubhedha (53%) uye kunyange nekuvanda kubasa (28%). Asi zvataisatarisira kuona ndezvekuti imba yekugezera inofarirwawo: 19% yevatengi vanobvuma kutenga vakagara pachimbuzi, uye vanopfuura mumwe mugumi (10%) vanoita izvi vachigeza. muimba yekugezera.

Tsvagiridzo yedu yakafumura dzimwe nzvimbo dzisina kujairika dzekutenga online, kusanganisira kutarisa kunze panguva yemuchato (nechishuviro kwete muchato wemwenga nechikomba), tsoka makumi matatu mundege, parwendo rwekuona nzvimbo, uye zvinotonyanya kushamisa, pamariro. .

Izvo zvakajairika ndezvekuti vanhu vanotenga online panguva yekuvhara

Kunyange zvirambidzo zvekuti isu tingashanyire kupi zvave kutanga kusimuka, vanhu vari kunetsekana nekutenga mumigwagwa mikuru, uye nevazhinji vachiri kupedza nguva yakawanda vari pamba, kutenga online kuri kuwedzera. Isu taida kutarisa kwaive nevanhu vaitenga online panguva yekuvhara. 

Chinoshamisa ndechekuti 11% vakabvuma kugara mumota yavo kuti vatenge online. ibva kune mumwe wako, vana kana mhuri. Zvinosekesa kuti 6% vanotengawo pamhepo pavanenge vachirovedza muviri, uye 5% vanobvuma kuzviita kunyangwe mukugeza.. Tinovimba chaizvo kuti vane inishuwarenzi yemafoni aya! 

Hatina kushamisika kuona 13% vachishandisa kumirira kwenguva refu mumitsetse yesupamaketi kutenga online - iko iko kushandisa kwakanaka kwekutambisa nguva.

Zvinhu Zvinoshamisa uye Zvinoshamisa Vanhu Vanotenga Pamhepo

Nepo paive nezvakawandisa zvekutaura, takaona zvese kubva tikiti rendege yembwa kusvika kune chiso chamambokadzi ane jelly uye kunyange seti yemazino.

Zvisinei, zvatinoda zvinosanganisira gwai rimwe chete, bepa rechimbuzi raDonald Trump, uye otograph yaWolf kubva ku'90s TV show Gladiators. - pamwe akanyanya kujairika pane aya mamwe marambi kubva kuCleethorpes Guta reKanzuru yeKisimusi yekushongedza!

Vanhu vari kufara kudarika kare kutenga online

Kusati kwavharwa, vangangosvika hafu (45%) yevakaongororwa vakati havafe vakatenga dhirezi remuchato pamhepo, asi mushure mekuita nhanho dzekufambidzana, nhamba iyi yakadzika kusvika pamakumi matatu nenomwe%. Vanhu vanogona kutenga dhirezi remuchato (37%), mishonga (63%) uye kunyange imba (74%) pamhepo izvozvi kupfuura kusati kwatanga kushamwaridzana.

Vanopfuura hafu yeBritish (54%) vanotenga online vane chivimbo, zvinoshamisa kuti nhamba iyi inokwira kusvika pa61% muboka rezera re45-54 zvichienzaniswa nevemakore 18-24 ekuberekwa apo nhamba inodonha kusvika pa46%. Vanopfuura vaviri kuvashanu (41%) vevakapindura vanoti vanofarira kutenga online., ine hafu yekutaura kuti imhaka yekureruka uye nyore iyo online online shopping inopa.

Maonero ekutenga mota akachinja sei panguva yekuvharirwa

Vasati vavharwa, 42% yeBritain vakati havangafarire kutenga mota pamhepo, Generation Z (ane makore 18-24) iri iyo inonyanya kufarirwa nevanhu (27%), zvichienzaniswa ne57% yeBaby Boomers (ane makore makumi mashanu nemashanu+ ) ), ndivanaani vangango tenga mota online.

Nekudaro, kuzviparadzanisa nevamwe kungave kwakachinja maonero kubva chete 27% ikozvino vanoti havazonzwe vakasununguka kutenga mota online., inova musiyano we15%.

[1] https://www.statista.com/topics/2333/e-commerce in the UK/

[2] Tsvagiridzo yemusika yakaitwa neKutsvaga Pasina Zvipingamupinyi pakati paFebruary 28 naKurume 2, 2020. Yakapindwa nevakuru veBritish 2,023 vakatenga online.

[3] Ongororo yemusika yakaitwa neResearch Pasina Zvipingamupinyi pakati paMay 22 naMay 28, 2020, panguva iyo 2,008 vakuru vekuBritain vakabvunzwa nezvemaitiro avo ekutenga panguva yekuvharirwa.