Matai azere nemazano - hama dzeMichelin

Michelin kunetseka, ane mukurumbira French matayi anogadzira, incl. yeFormula 1 ingadai isina kumbobvira yamuka dai zvisiri zvemamiriro ezvinhu asina kunaka. Vavambi vekambani ine simba, hama Edouard naAndré Michelin (1), vaive nehurongwa hwebasa hwakasiyana, asi zvaive nekuda kweindasitiri yematai kuti vakawana kubudirira kwemari.

Mukuru wehama Andre Jules Aristide Michelin (akaberekwa 1853), akapedza kudzidza kubva kuÉcole Centrale Paris, kwaakagamuchira dhigirii reinjiniya muna 1877, uye akavhura kambani yemetallurgical muParis. Junior Edward (akaberekwa muna 1859) akatevera tsoka dzababa vake, Julius Michelinuyo aishanda mutsika, uye munguva yake yekusununguka aiita zvekupenda uye lithography. Edouard akadzidza zvemutemo kuti azviriritire, uye shungu dzake dzaive dzekupenda paEcole des Beaux-Arts muParis.

Paakaedza ruoko rwake semupendi wenzvimbo muna 1886, akagamuchira tsamba yakasuwa kubva kuna tete vachimukumbira kuti atore uye achengetedze bhizinesi remhuri muClermont-Ferrand. Iyo kambani, yakavambwa muna 1832 nasekuru vehama dzeMichelin, yaive padanho rekubhuroka. Kambani yakanga ichirasikirwa nevatengi. Kunyange zvazvo yakanga ine mukurumbira wokunaka, michina yaigadzirwa nefekitari yevarimi yaidhura zvikuru uye isingachashandi. Edward akapindura hongu, asi akatendeukira kumukoma wake kuti abatsirwe. Andre aisaziva mota chete, asi aive neruzivo rwezvebhizimusi. Zano ravo rekuchengetedza midziyo yemhuri rakatsanangurwa zvakajeka - vanofanirwa kutsvaga mikana mitsva yekutengesa.

Mubhizimisi remhuri, pamwe chete nezvikwereti, hama dzeMichelin dzakagara nhaka chakavanzika chekugadzira rabha kubva murubhauye kudiwa kwezvigadzirwa zverabha kwakakurudzira kusimukira kweindasitiri yemotokari nekuchovha bhasikoro. Naizvozvo, vakasarudza kuedza ruoko rwavo paindasitiri iyi. Vakatambira mari yaidiwa natete ndokuchinja zita remhuri yebhizimisi. Uye saka muna 1986 Michelin et Cie.

Mhedzisiro yekushanyirwa nemutyairi webhasikoro asina rombo rakanaka

Zvisinei, kutanga kwakanga kwakaoma, uye Michelin aingova mumwe wemakambani maduku akawanda aikwikwidzana neane tycoon akagadzira uye akagadzira nzira yevulcanization muna 1839. MaFrench akabatsirwa netsaona.

Rimwe zuva rechirimo muna 1889, akashanyira fekitari yavo. cyclistuyo akaponja vhiri achityaira. Pabhasikoro rake pakanga paine zvichangobva kugadzirwa pneumatic matai yakagadzirwa namuzvinabhizimisi wekuScotland John Boyd Dunlop. Vashandi veMichelin vaifanira kushanda nesimba kwemaawa akawanda kuti vagadzirise matai akanga aputika. Dunlop matai nokuti ainamatira marimu, zvichiita kuti zviome kubvisa nokugadziridza.

Pazvakazoitika, Edward akamukwira zvishoma. bhasikoro remazuva ano. Akafadzwa zvikuru nekutsvedzerera uye kumhanya kwevhiri rakazadzwa nemhepo. Akanyengetedza mukoma wake kuti ramangwana reindasitiri yemotokari raive nerudzi urwu rwetai, uye kuti matai emhepo achakurumidza kufarirwa kupfuura matai akasimba erabha asinganyanyi kugadzikana anozivikanwa se "akasimba" matai aishandiswa panguva iyoyo. Maitiro akaiswa matai eDunlop anoda kuvandudzwa zvishoma.

Makore maviri gare gare, muna 1891, vakava netai rekutanga rokutsiva nechubhu yomukati, iro rinonzi tai rinobvisika, rakagadzirira. Vakashandisa musanganiswa mutsva wevhiri rimu nematayi vachishandisa sikururu diki nemabhampa. Izvi zvakabatanidza zvikamu zvebhazi. Pakaitika bhonzo, kutsiva vhiri idzva kwakatora maminetsi gumi nemashanu chete, izvo zvinoita sezvisina basa nhasi, asi kare ikako zvakanga zviri nyore. real technical Revolution.

Brassia Michelin vakasimudzirawo nounyanzvi zvavakagadzira. Champing yebhasikoro Charles Terront akatanga pabhasikoro aine matai eMichelin mumusangano weParis-Brest-Paris muna 1891. Mukuita kwake kwakakosha, Terron akavhara makiromita makumi manomwe nemaviri mumaawa makumi manomwe nemaviri, achichinja matai kakawanda panguva yemujaho. Michelin tai yakamutsa kufarira uye Michelin yakava imwe yemakambani akakosha muindasitiri yevulcanization, pakutanga ichipa chete. matai ebhasikoro.

Edward naAndre vakateverawo. Vakashanda kuti vavandudze kugadzirwa kwavo. Muna 1895, yavo Błyskawica - L'Éclair - yakatanga mumusangano weParis-Bordeaux-Paris semotokari yekutanga yaive nematayi emhepo (2). Hama dzaMichelin dzakatanga kukunda musika wemavhiri emota.

2. Hama dzepaMichelin dzinotyaira mota yeL'Eclair ine matai ekutanga emhepo mumujaho kubva kuParis kuenda kuBordeaux - kubereka

Vaida kushambadzwa kunobudirira kwebhizimisi ravo idzva. Pfungwa yekusika ane mukurumbira Michelin murume akaberekerwa mupfungwa yeramangwana landscape artist Edouard. PaGeneral and Colonial Exhibition muLyon muna 1898, kutarisa kwaEdouard kwakakwezvwa nemurwi wematayi akaturikidzana pamusoro peimwe. Kuona uku kwakamukurudzira kusika corporate mascot.

Murume ane mukurumbira webibendum akagadzirwa naMarius Rossillon, O'Gallop. Ruvara ruchena rwematayi anoumba Bibendum silhouette haruna tsaona. Maiva muna 1905 chete apo muongorori wemakemikari wechiRungu SK Mote akawana kuti kupfumisa iyo vulcanization maitiro nekuwedzera kwekabhoni dema kunowedzera kusimba kwerabha. Izvi zvisati zvawanikwa, matayi emabhasikoro nemota aive machena, seMurume weMichelin.

Hutungamiri uye Innovation

3. Yekutanga Michelin gwara kubva 1900.

Kambani iyi yaitsvaga mazano matsva ekubata mazita makuru muindasitiri yematai – Goodyear, Firestone neContinental. Muna 1900 Andre akauya Michelin Guide (3). The Michelin Red Book of Motorists, rakatanga kuburitswa pachiitiko cheWorld's Fair muParis, raive nerondedzero refu yemaguta eFrance ane kero dzenzvimbo dzaunogona kumira, kudya, kuwedzera mafuta kana kuti motokari yako igadziriswe. Bhuku racho rinosanganisirawo mirayiridzo Michelin kugadzirisa matayi uye kutsiva.

Pfungwa yemushandirapamwe wekushambadzira mune iyi fomu yakave yakapusa zvakaenzana mukureruka kwayo. 35 makopi emahara anounzwa kuvatyairi red guide. Muna 1906, Michelin yakawedzera vashandi vayo paClermont-Ferrand chirimwa kusvika kune vanhu vanopfuura zviuru zvina, uye gore rakatevera rakavhura chirimwa chekutanga chekune dzimwe nyika chekugadzira matai eMichelin muTurin.

Hama Edouard naAndre vakave shasha dzekushambadzira, asi havana kukanganwa kuti hunyanzvi hwaive hwakakosha sei pakukura kwekambani, iyo kambani inozivikanwa nanhasi. (4). Mukutanga kwezana ramakore rechi XNUMX, nyeredzi yeMichelin, yakapfeka vhiri idzva rine tsinga, yakabvunza vatyairi kana vaiziva kuti nei isiri kutsvedza? Michelin anotsika akapihwa kubata zviri nani uye kusimba kwetai. Vatyairi veFrance vakafara uye vakachinja matai akawanda. Uye hama dzaMichelin dzaiverenga purofiti yavo.

4. Mazuva ano Michelin pfungwa matayi uye Bibendum murume

Munguva yeHondo Yenyika Yekutanga, guta guru rakavabvumira kubudisa zviuru zviviri zvendege nokuda kwezvinodiwa zvehondo yeFrance, iyo yavakavaka zana chete nemari yavo. Ndege yeBreguet-Michelin yakasimuka muClermont-Ferrand kubva panzira yekutanga simende yepasi rose, yakavakwa nehama dzeMichelin. Makore mashoma hondo isati yatanga, vakatanga kufarira zvendege uye vakagadzira yakakosha Michelin mubairo uye Michelin Cup mumakwikwi evatyairi veFrance.

Muna 1923, Michelin akapa vatyairi Comfort matai, yekutanga yakaderera pressure tai (2,5 bar), iyo yakapa kudhonza kwakanaka uye kubatwa nekuvhunduka. Michelin's brand value yakakura uye kambani ikava chiremera chemamiriyoni evatyairi.

Vachitora mukana wenzvimbo yavo yemusika, hama dzeMichelin dzakaunza nyeredzi yakakurumbira muna 1926, iyo yakakurumidza kuve mukombe wakakosha uye unoshuvira kune vane mahotera nemaresitorendi. Andre Michelin akafa muna 1931, Edouard Michelin muna 1940. Muna 1934, mhuri yeMichelin yakawana chirimwa chemotokari cheFrance Citroën, icho chakabviswa. Chikamu chechina chemirioni yemabasa chakachengetwa, uye zvichemo kubva kuvakweretesi nezviuru zvevashambadziri vaduku zvakagadziriswa. Edward naAndre vakapfuudzira kuvazukuru vavo humambo hune simba, uhwo hwakarega kuva kambani yematai.

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