TikTok, iyo Asia wave inotyisidzira Facebook
Tiri kuona kuparara kweFacebook. Iye zvino muAsia. Dhata pamusoro pekukwira kwekufarirwa kwezvigadzirwa neByteDance, mumwe wevanogadzira maapplication ekuChina uye vanogovera, inoratidza kuti kondinendi yatorasikirwa neFacebook.
1. TikTok Kubudirira muApp Rankings
Gore rapfuura, iyi social app yakapfuura bhiriyoni imwe yekurodha pasi pasi (1). TikTok (2) yakapetwa kaviri Instagram (444 miriyoni yekurodha), inova ndiyo yekupedzisira kumira kwevashandisi vadiki.
2. TikTok - application saiti
TikTok yakatanga kuChina se douyinMuchidimbu, ipuratifomu yemimhanzi yemagariro ine kugona kwevashandisi kugadzira uye kuburitsa mavhidhiyo mapfupi (anosvika gumi nemashanu masekonzi). Ichi hachisi icho chega chigadzirwa chekambani yeChinese. ByteDance. Iye zvakare anogadzira zvimwe zvinoshuvira zvigadzirwa, senge nhau uye zvimwe zvemukati aggregator. Toutiaozvinopihwa mumisika yekuMadokero se Sravana Sameeralu Serial XNUMXth TopBuzz.
ukuwo haasati agadzira chero chinhu chinogona kunzi hit kubva mumakore gumi apfuura. Nzvimbo dzake itsva, dzichiri dzakakurumbira zvikuru, Instagram neWhatsApp, hadzina kugadzirwa nekambani yeZuckerberg, asi dzakatengwa nemabhiriyoni emadhora..
Kusashanda zvakanaka kunoratidzwa nemuenzaniso Lasso, yakatangwa pakupera kwegore rapfuura, ishamwari yemagariro inobvumira vashandisi kuona nekugadzira mapfupi mafirimu, kazhinji mavhidhiyo emimhanzi emateur. Iyo app yakada kufanana neTikTok, asi inodonha pane yekutanga mukuzivikanwa pakati pevechidiki. Parizvino, ByteDance inoratidzika kunge iri pamberi pepuratifomu yebhuruu zvese maererano nemhando yehurongwa uye nhanho yekunzwisisa zvinodiwa nevadiki vashandisi veInternet.
Ehe, China imusika wakakosha uko Facebook kana Instagram inoramba isingawanikwe nekuda kwe censorship. Nekudaro, inongopfuura makumi mana muzana ekudhawunirodha app muna 40 yakabva kuvashandisi muIndia yedemocracy, iyo kusvika parizvino yakatongwa neiyo yakagadzikana Facebook, iyo huru yesocial platform muchimiro cheyambotaurwa Instagram neWhatsApp.
Zvakaipisisa, kuwedzera TikTok inotanga kufamba kupfuura Asia uye kupinda muZuckerberg ndima. Huwandu hwekudhawunirodha kweChinese app muApple App Store neGoogle Play chitoro hwatove mumakumi emamiriyoni muUS (3). Data rakadaro rakapihwa neSensorTower, kambani yekutsvagisa musika wekushandisa. Panguva imwecheteyo, Facebook Lasso yakarodha zviuru makumi manomwe chete. vashandisi. Nepo TikTok ichiri kusarira kumashure kweWhatsApp, Facebook Messenger uye Facebook pachayo maererano nekurodha muna 70, sekureva kweSensor Tower data, muenzaniso we "kusuwa" kutevedzera nekugadzira iyo isingaite-yakabudirira clone inosaina pachena kutya kweFacebook kwekuwedzera kweChinese.
3. Kusimuka kweTikTok muUS
Nharaunda yakasiyana
Kune avo vasati vagutsikana neFacebook, rega Instagram, TikTok inogona kuita sechinhu chisinga nzwisisike zvachose kana kutoshamisa. Vashandisi vayo kazhinji pwere vanorekodha mavhidhiyo avo vachiimba nekutamba kune vane mukurumbira hits.
Kushanda kunonakidza kugona kugadzirisa mafirimu, kusanganisira mupfungwa ye "social", iro ibasa revanhu vanopfuura mumwe. Iyi puratifomu inokurudzira zvakanyanya vashandisi kuti vabatane nevamwe vashandisi kuburikidza neinonzi vhidhiyo yekupindura michina kana yezwi-inotaridzika duets chimiro.
Kune TikTok "vagadziri", iyo app inopa kushandisa zvese kubva kune akakurumbira mimhanzi mavhidhiyo kusvika mapfupi snippets eakatevedzana, mafirimu, kana mamwe memes akagadzirwa paTikTok. Iwe unogona kujoina "dambudziko" kugadzira chimwe chinhu kana kutora chikamu mukugadzira meme yekutamba. Kana memes uye kusikwa kwavo pamapuratifomu mazhinji vanowana kudzvanya kwakashata uye dzimwe nguva kutorambidzwa, ByteDance inogadzika pfungwa yavo yese yekuratidzira pavari. Kufanana nemaapuro akawanda akafanana, TikTok inopawo huwandu hwemhedzisiro, mafirita, uye zvimiti zvaunogona kushandisa paunenge uchigadzira zvirimo. Mukuwedzera, zvinhu zvose zviri nyore kwazvo pano. Iwe haufanirwe kuve nyanzvi mukugadzirisa kuti ugadzire mavhidhiyo emavhidhiyo anodonha dzimwe nguva zvakanaka.
Kana mushandisi avhura app, chinhu chekutanga chavanoona hachisi chekuzivisa kubva kushamwari dzavo senge paFacebook kana, asi iyo "Kwauri" peji. Iyi chiteshi chakagadzirwa neAI algorithms zvichibva pane izvo mushandisi akatodyidzana nazvo. Saka vanhu vari kushamisika kuti chii chavanogona kutumira nhasi vanongotorwa kutora chikamu mumakwikwi eboka, ma hashtag, kana kuona nziyo dzine mukurumbira.
Mukuwedzera Iyo TikTok algorithm haibatanidzi mushandisi neboka rimwe reshamwari, asi ichiri kuyedza kumuendesa kumapoka matsva, misoro, zviitiko. Uyu pamwe ndiwo musiyano mukuru uye hunyanzvi kubva kune mamwe mapuratifomu..
4. Zhang Emin, Musoro weByteDance
Bata uye udzinge Silicon Valley
TikTok isati yakura neinosvika mazana matatu muzana pagore, yainzi "lip-sync" app, kureva, ine hukama nekaraoke, asi online. Vazhinji vashandisi veinternet vakasangana nazvo vakafanana neSnapchat nekuda kwehudiki hwayo. Nekudaro, ndiani anorangarira minivideo Vine sevhisi yakapihwa ne Twitter makore mashoma apfuura, iyo Chinese application ingangoita seyakajairwa. Iyi ingori imwe kuyedza kukudza mini-vhidhiyo zvemukati.
Nyanzvi dzinoona kuti hazvisati zvave kugoneka kutaura nezve "TikTok nyeredzi" sevanozivikanwa veYouTubers, asi maitiro ekuita mukurumbira haagoneke. Kana iyo application ikaramba ichikura nekumhanya kwakafanana sepakutanga, kuzvarwa kwe "tiktok vane mukurumbira» Zvinoita sezvisingadzivisiki.
Ichokwadi, kune mishumo isina kujeka yekuti chikumbiro, kuwedzera kune vechidiki uye nemufaro divi, zvakare ine "yakasviba" - iyo nyika yevasori algorithms uye stalkers, vanhu vanoshandisa vamwe vashandisi, uye vanogovera zvisiri pamutemo. Zvisinei, hapana akatsigira izvi. Chokwadi TikTok ine zvakawanda chaizvo kuchengetedzwa kwakasimba kwekuvanzika (kusiyana nemamwe maapplication anozivikanwa).
Vabereki kana vashandisi pachavo vanogona kuseta iyo account kune yakavanzika modhi, kuiviga kubva pakutsvaga, kudzima kutaura uye kurodha, kudzivirira kupindirana uye kudzikamisa mameseji. TikTok inotanga panguva imwe chete cheki ad - muchidimbu mafomu, izvo zvinonzi. , kureva mavhidhiyo anotangira mafirimu makuru. Kune akasiyana mabhureki, boka revashandisi vesaiti rinoyevedza, kunyangwe diki rakadaro puratifomu rinofanira kungwarira nezviito zvakadaro kuti usavhunduse vashandisi. Muenzaniso we Facebook, iyo mumakore ekutanga ekuvapo kwayo haina kukurumidza kuita zvekutengesa zvakanyanya, inoratidza.
Kubudirira kweByteDance ndikowo kubudirira kwekufunga kweChinese muIT. Kana ikakunda Facebook, Instagram nedzimwe nzvimbo paivhu ravo reAmerica, zvirokwazvo ichave kukunda kwakakosha kune maChinese pamusoro peSilicon Valley.
Nenzira, ByteDance vakangovhura hofisi yavo ipapo. Mushure mekukanganisa, anorongawo. Zvinonzi ichi ndicho chiroto chikuru uye chinangwa chikuru chaZhang Yiming, mukuru wekambani. Zvakakosha kuyeuka kuti Facebook yakambove nehurongwa hwakadaro uye yakatoitwa. Zvisinei, kwaiva kukundikana kukuru. Kana iyo ByteDance mudziyo ukavakwa uye ukaitwa zvinobudirira, Zuckerberg anogona kutora kumwe kurova kunorwadza.
Mapiritsi anovava mashoma
Kuongorora kwakadzama kweTikTok "inonakidza" zvemukati inokurumidza kunotungamira kumhedzisiro yekuti inonyanya kuvaraidza kune vechidiki kubva kune inonzi Generation Z.
Vachakura kubva kuTikTok? Kana kuti pamwe puratifomu yakakurumbira ichakura, seFacebook, iyo makore gumi apfuura yaionekwawo senzira yeupenzi yevaraidzo, asi yakura kuita yakakomba uye yakakosha yemagariro uye yezvematongerwo enyika nzira yekutaurirana? Tichaona.
Parizvino, iko kushandisa kwakasangana nenyika yevakuru zvachose. Mukati megakava reveruzhinji mune dzimwe nyika (kusanganisira China neIndia), pfungwa dzakabuda dzekuti TikTok inobatsira mukuparadzirwa kwezvinhu zvisiri pamutemo, kusanganisira zvinonyadzisira. Kupinda kwarambwa yakavharwa muIndonesia kare muna Chikunguru 2018, muBangladesh muna Mbudzi 2018 uye muna Kubvumbi 2019 India. Sarudzo yevakuru veIndia yainyanya kurwadza, nekuti application yaitove nevashandisi vangangosvika mamirioni zana nemakumi maviri.
Saka pamwe nyaya dzeapp, idzo varidzi vangangotadza kudzora uye kudzikisira, zvinononoka kuurayiwa kweFacebook? Nenzira, maChinese akanzwa muganda ravo kuti anonzwa sei kana mumwe munhu akanganisa uye anovhara kuvandudzwa kwemabasa ekunze mumunda wavo, izvo zvave zvichidzidzira nemaitiro ekunze kwemakore.
