AP Eagers inovandudza kushanda zvakanaka
Martin Ward paAP Eagers Range Rover showroom muBrisbane Fortitude Valley. (Mufananidzo: Lyndon Mehilsen)
Mutungamiriri mukuru Martin Ward akati kunyange kutengeswa kwemotokari kutsva kwakadonha pakangotanga dambudziko muna 2008, mamiriro emari akaomarara akamanikidza kambani kuwedzera kushanda kwese 90 East Coast franchised fleets. .
Kubatsira kubva mukurwadziwa uku kwakaonekwa pakutanga kwemwedzi uno apo mutengesi wemotokari akasimudza fungidziro yegore rapfuura kusvika kumadhora 61 miriyoni kubva kumadhora 45.3 miriyoni muna 2010, achirova fungidziro yemusika waGumiguru yemadhora mazana mashanu nemakumi mashanu nenomwe emadhora.
Zvakabuda muongororo iyi zvichaburitswa mukupera kwemwedzi unouya. Zvakabva zvangoitwa nemaneja kwaive kukwidza mutengo wekambani kubva pamadhora gumi nerimwe kusvika pamadhora gumi nemaviri, asi yadzokera kumadhora gumi nemaviri, ichiri masendi makumi maviri kupfuura chiziviso chisati chaziviswa.
Mhedzisiro yakanakisa yakawanikwa pasina kutengeswa kwemotokari nyowani kana dzakashandiswa, rinova iro basa guru rekambani. Kutengeswa kwemotokari kutsva muAustralia kwakawira 2.6% gore rakapera, uye Eagers vakagovana marwadzo, kunyange zvazvo paiva nezviratidzo zvekupora muhafu yechipiri yegore.
VaWard vakati pane zvinhu zviviri zvakakosha zvinopa mugumisiro uri nani weEagers: Adtrans 'kutorwa kweSouth Australia gore rapera, uye kushanda zvakanaka kwebhizimisi riripo - kwete kuburikidza nekuwedzera kutengesa, asi kuburikidza nekubudirira kukuru.
Chikamu chekutengesa motokari chakanyorwa idiki. Automotive Holdings Group ndiyo kambani hombe, asi zvakare inobata zvinhu munzvimbo dzakaita sekuchengetedza kutonhora. Vaviri vaitevera vaive Adtrans neEagers.
Eagers vaive nezvikamu makumi maviri nenomwe muzana zveAdtrans kusvika vatenga kambani iyi muna 27 nemadhora zana. Kutenga kwakatsanangurwa panguva iyoyo se "kutenga kwakanaka kune yakaderera mileage uye mumwe ane hanya muridzi".
Nenzira dzakawanda, kukura kweAP Eagers mumakore mashoma apfuura kwakatevera akati wandei makambani eQueensland achifamba kubva kumatunhu achienda kumabasa enyika.
Eagers ikambani yeQueensland yanga ichishanda muBrisbane kwemakore makumi mapfumbamwe nemapfumbamwe. Akatanga kutengesa mota padzakangotanga kuwanikwa. Iyo kambani yakanyorwa pane stock exchange kubvira 99 uye, seWard yakakurumidza kutaura, inobhadhara zvikamu gore rega.
Kusvikira makore matanhatu apfuura, aingoshanda muQueensland. Eagers inoshanda pasi pefranchise system. Kubva 2005, panguva iyo VaWard vakatanga nekambani, yakatanga kuwedzera pakati penyika, asi kusvetuka kukuru kwaive kutorwa kweAdtrans, iyo yakaita kuti vanhu vasvike kuSouth Australia neVictoria uye yakawedzera tsoka yavo muNew South Wales, ichimupa. kuvapo kwese kwese kumahombekombe ekumabvazuva. .
Eagers parizvino inobata 45% yekushanda muQueensland; 24 muzana muNew South Wales; 19 muzana muSouth Australia; uye 6 muzana imwe neimwe muVictoria neNorthern Territory. Adtrans ndiye mutengesi mukuru wemotokari muSouth Australia uye mutengesi mukuru wemarori muNew South Wales, Victoria neSouth Australia.
VaWard vanoti kutengwa uku kwakaitika mukupera kwa2010 uye gore rakapera kambani iyi yakatanga kuita purofiti chaiyo kubva mukutorwa uku.
“Zvatakakwanisa kuita kubvisa hutungamiri hwese hwekambani yehurumende yekambani imwe diki toibatanidza kuita kambani hombe, zvinhu zvakaita semihoro,” vakadaro. "Kana wangotenga, zvinotora nguva kukiya mukati, uye tiri kuona kubatsira kwaizvozvo."
VaWard vakati inenge hafu chaiyo yekuwedzera kwemari yegore rino yakakonzerwa nekutora Adtrans, asi kambani yakawanawo kubudirira. “Mutambo wema-inch. Indasitiri iyi ine vanhu vakawanda vanowana makomisheni uye miganho inogara iri pasi,” vakadaro.
Akataura kuti AP Eager yakashandisa kambani yeakaunzi yeDeloitte kuongorora mashandiro ekambani mazuva ese makumi mapfumbamwe, uye izvi zvakapa kambani kugona kuona nzvimbo dzine dambudziko nekukurumidza.
"Saka kana tisiri kushanda mune imwe nzvimbo, tinogona kuzviona uye totora matanho nekukurumidza kugadzirisa dambudziko," akadaro. “Muna 2008-09, takaita zvinhu zvakawanda izvo, mukutarisa, takaverengera kwemakore, asi GFC yakatisundira kuita chimwe chinhu nezvazvo.
“Chatakwanisa kuita kudzikisa mari yedu, iyo yanga ichikura kusvika mugore ra2007. Mune zvimwe zviitiko, izvi zvinokonzerwa nekutamira kunzvimbo dzakachipa uko tinowana mukana wakafanana asi tichibhadhara zvishoma. "
Muenzaniso wakanaka weizvi ndeweBrisbane, uko kambani yaishandisa Ford neGeneral Motors vatengesi munzvimbo mbiri dzine mukurumbira asi dzinodhura. Parizvino vatama, vachicheka mitengo, uye vawedzerawo chitoro cheMitsubishi.
