Nhoroondo yeSkoda logo - Skoda
Ko Å makodhi makodhi anotaridzika sei? Iyo brand yakabudirira kwazvo mumusika wedu zvekuti zvakaoma kusazviziva. Kunyange asina kuziva achaisunga pamwe anoti idenderedzwa rine chinhu chisingazivikanwi mukati. Saka chii uye chakabva kupi? Mubvunzo wakanaka!
Chiratidzo cheSkoda hachina kutaridzika sezvachiri kuita nhasi. Uyezve, tinogona kutaura zvakachengeteka kuti munguva yokutanga akanga achichinja uye asingatarisirwi pamakonzati kupfuura Madonna. Zvose zvakatanga muna 1895. Ipapo mugadziri haana kufunga nezvekugadzirwa kwemotokari - aida kufadza vanhu nemabhasikoro uye midhudhudhu. Naizvozvo, yekutanga logo yaive vhiri rebhasikoro rine mashizha elinden akarukwa pakati pemapopoki. Zvechokwadi, yakanga isiri pasina chiratidzo - basa revhiri harifaniri kutsanangurwa, uye lime yakasimbisa mavambo eSlavic emhando. Mune minimalism yanhasi, pamwe hapana ane pfungwa dzakakwana angaburitsa chiratidzo chakaoma kudaro, asi ipapo - unogona kubatanidza basa diki reunyanzvi kubhasikoro kana mudhudhudhu. Kunyanya panguva imwe chete, chimwe chiziviso chakanga chiripo - mukadzi akanaka wechirume ane scythe nemashizha elinden. Izvi, zvakare, zvakaratidza maitiro eArt Nouveau.
Nguva yekuchinja yakasvika makore gumi gare gare, muna 10. Chiratidzo cheSlavia, chaimbova vhiri rebhasikoro, chave gingerbread. Ndizvozvo! Kunyange zvisiri pamutemo, yainzi yakadaro nekuda kwechimiro chayo uye ruvara. Mukuwedzera, panguva ino yakatsaurirwa chete kune midhudhudhu. Kune rimwe divi, iyo Laurin & Klement logo, mukadzi chaiye ane scythe, yakarerutswa zvakanyanya nekuti kambani yakafunga kupinda mumotokari. Mavambo evatangi, akaputirwa nemalaurels, akaguma pahood yeVoiturette A mota.
Zvose zvakachinja zvakare muna 1913. Iyo yakangwara kutenderera L&K chiratidzo chakatsiviwa nehombe oval stylized logo inongove nemazita evaridzi - Laurin & Klement. Unogona kusangana navo mumotokari yerudzi rweG woshambadza mhando yacho munzvimbo yese. Iyi nguva yainakidza nokuda kwechimwe chikonzero. Å koda Pilzno - hongu, pakanga patova nekambani yakatora L&K. Pakutanga, Åkoda akanga asina malogos akanyoreswa, saka vaishandisa mavara "Å" kana "Å Z" mudenderedzwa - pasina zvishongo zvakanyanyisa kana kuwedzera. Vaitaridza kushata nekuti dhizaini nyoro ingangove yakaziviswa kumashure mukireshi, asi iyo chaiyo logo revolution yaive ichiri kuuya.
Muna 1923, mucherechedzo wakaoneka wainyatso ratidza kwaienda Åcodes trademark. Zvinonzi hapana - muIndia ane mhuno, mhino yakakochekera uye chitarisiko chisina kunaka chaienda kure kumusoro. Zvisinei, yakanga isiri pamusoro pemuIndia pachake, asi pamusoro pezvaaiva nazvo pamusoro wake uye zvaakanga akabatanidzwa nazvo - uta pasi peruoko rwake, miseve shure kwemusana wake uye kuchema kwaakatakura muAmerica yose. Pakupera kwa1923, mhando yakanyoreswa iyo ichiri kushandiswa nhasi pasina shanduko huru - yebhuruu, ine mapapiro, zvichida museve weIndia, wakanyorwa mudenderedzwa. As if that was not enough, she also had something like ziso. Chinhu chakanakisa ndechekuti hazvisati zvazivikanwa kuti ndiani akauya nezano risinganzwisisike zvakadaro, ndiani akaritendera uye kuti kufemerwa kwakabva kupi. Zvichida kwete kubva kumuIndia ari kupopota? Chinhu chimwe ndechechokwadi - logo yakamira, kusiyana neyechipiri chiratidzo chakaunzwa gare gare, muna 1925. Izwi regoridhe "Akoda" rinounzwa pane yakasviba yebhuruu oval uye yakakomberedzwa negoridhe maruva motif. Inogona kuonekwa mukodhi 633, asi yakazobviswa muna 1934. Museve une mapapiro wakave unozivikanwa.
Chiratidziro chakasiyana chakatanga kuvandudzwa muna 1993. Iri izuva rakakosha - Åkoda ine matambudziko emari, uye Volkswagen iri murima ine mari yakawanda muaccount. Nokuda kweizvi, aida kuigovera. Iyo kodhi yakagamuchirwa uye logo yakashandurwa - bhuruu yakatsiva iyo yakasvibira yakasvibirira, uye zita idzva rechirimwa - Åkoda Auto - rakaonekwa pane yakashinga mhete. Pashure pezvose, hazvina kugara kwenguva refu.
Kwapera gore, zvaive zvichikwanisika kuyemura chiratidzo chitsva chemugadziri, kunyangwe shanduko dzaive diki - mhete yakava dema, uye chinyorwa "Auto" chakatsiviwa nelaurel. Zvisinei, ichi "chidimbu chechisikigo" chakanga chisiri chekunakidza kwevose vari mukambani, nokuti kamwe kamwe yakachinjwa kudzokera ku "Auto". Zvisinei, mavara matsva echiratidzo akasara, uye, pakupedzisira, chitsauko chitsva munhoroondo yechiratidzo chaifanira kuiswa chiratidzo, sezvo motokari yekutanga yakabudiswa pamwe chete neVolkswagen, Felicja, yakaonekwa mumatengesi emotokari. Ichokwadi, iyo yakasarudzika logo dhizaini yakagadzirwa kare kare, asi maive muma90s umo vanhu vakatanga kushamisika kana zvaikwanisika kunyorazve chiratidzo muzvikamu zvechiratidzo. Uye chii - ane Mercedes, ndiAkoda? Nzvimbo yacho yave ichizivikanwa nepasi rose uye kuwanda kweiyo brand. Bapiro rine hupfumi hwekupa uye kufambira mberi kwehunyanzvi, pamwe nepfuti ine hunyanzvi uye nekurongeka kwesarudzo yakaitwa. Kunyanya nekuda kwekuti Volkswagen yakapinda pakati kunyange neupofu. Kunewo ziso - kungwara, uye ruvara rwegirini - kugadzirwa kwezvakatipoteredza. Pane chimwe chinhu chandinogona kuchinja nezve logo?
Zvechokwadi, stylists vanogadzira. Muna 1999, chitarisiko chechiratidzo chakazorodzwa, asi panguva ino mushanduro yakadhindwa, mimvuri yakawedzerwa, nekuda kwaizvozvi zvese zvakava optically convex. Haasi munhu wese anoziva kuti muna 2005 mugadziri akapemberera kusvitsa kwake zana pamusika. Uye pakanga pane chimwe chinhu chokupemberera - kugadzirwa kwemabhasikoro uye midhudhudhu, ipapo motokari, matambudziko emari, kadhi yebhengi ine pini code yeVolkswagen account, uye, pakupedzisira, kubudirira kukuru. Izvi zvaida kupembererwa, saka chiratidzo chekuyeukwa chakaonekwa - mhete yegirini, laurels yakadzoka, uye kunyorwa "100 YEARS" kwakatora nzvimbo yemuseve une mapapiro. Nekudaro, mota dzaive nekushambadzira kwakawanda kupfuura zvinoshanda. Nguva itsva muchiratidzo chechiratidzo inotanga ikozvino - muna 100.
Kubva munaKurume, chiratidzo chitsva chicharatidzwa mukati meiyo brand yemukati neyekunze midhiya. Nekuti kusimba kwezvinhu, kuratidzwa kwanhasi ndeye minimalism uye vana, avo panzvimbo yekuti: "amai" vanoshevedzera: "mp3" - iyo logo yakave yakanyatso gadziridzwa uye yakareruka. Museve wegirini unoratidzika kunge wakavezwa kubva mundiro yesimbi, ine denderedzwa rechrome mutete wakaitenderedza nemazwi "Å koda" pamusoro payo. Uye ndiko kutongova kutanga - kubva muna 2012, mhando dzese itsva dzichange dziine logo itsva yesirivha. Zvakanaka, nyika iri kuchinja, uye logo iri kuchinja nayo. Uye kufunga kuti zvese zvakatanga nemukadzi wechirume nevhiri rebhasikoro...
