Nhoroondo yeMazda - Mazda
Chii chinogona kutaurwa nezveMazda? Kwete zvakanyanya, nekuti kashoma chero munhu anozeya mukati mehupenyu hwechero automaker. Zvichakadaro, mhando iyi yakafamba kwenguva yakareba, yakaputirwa zvakasimba mukimono se geisha, ndokuenda kuEurope, yakapfeka satin mini blouse ine neckline uye yakavhenekera. Saka nyaya yese iyi yakatanga sei?
Sezvaungafungidzira, vashoma vagadziri vemotokari vakatanga kugadzira mota, uye Mazda yakanga isiri iyo. Muna 1920, kambani inonzi Toyo Cork Kogyo yakatangwa. Asi chii chaizvo chaaiita? Kugadzirwa kwesimbi? Zvinodhaka zviri kupararira? Bhokisi - cork flooring ichangobva kuitwa. Uye izvi zvakanga zvakakwana kuti awane mari yakakwana yakamubvumira kufarira kugadzirwa kwemotokari.
Muna 1931 motokari yokutanga "Mazda" yakabudiswa. Pakazara, yakanga isiri motokari ye66% - yaingova trunk yemavhiri matatu. Mugore rekutanga yakatengesa mayunitsi makumi matanhatu nematanhatu, saka takatanga kufunga nezvekutengesa kunze. Nyika yakasarudzwa uko zviso zvakawanda zvinonyemwerera zvakamirira mota yakadaro - China. Pasinei nekubudirira kwekutanga, motokari yakakomba, Mazda aifanira kumirira kwenguva yakareba, kusvika muna 1960. R360 yakazopedzisira yava nemavhiri mana, injini duku ye4cc 2, uye muviri waifungwa nevakawanda vokuEurope kuti ihari yemageranium nokuti yakanga isingaonekwi zvikuru. MaJapan akakodzera mukati pasina matambudziko, uye zviduku zvemotokari zvaive nemukana wakakura - waidya chete 356 l/3.1 km, iyo yaive mukana mukuru panguva yekumutsiridza hupfumi hweJapan. Zvisinei, chimurenga chaicho chakanga chisati chasvika.
Sezvaunoziva, Mazda parizvino ndiyo yega inogadzira mota munyika inoedza neWankel rotary injini. Akatanga kufarira mukugadzirwa kwavo muna 1961 - akapinda muchibvumirano neNSU naFelix Wankel pachake - mushure mezvose, akanga achiri mupenyu panguva iyoyo. Dambudziko, zvisinei, raive rekuti zvikwata izvi zvichiri kuda kupedzwa, uye Felix Wankel akange apererwa nezviratidzo uye akange asingazive zvekuita nazvo. NSU yakagadzira mota yekutanga pasirese yeWankel-powered muna 1964, asi yakakuvadzwa zvekuti maGerman vakadzidza mazwi matsva, ane muto ekutuka kubva mairi. Mazda yakasarudza kusakurumidza uye yakashanda pakugadzira kwemakore, kusvikira pakupedzisira, muna 1967, chikwata chakasikwa chinogona kukwikwidzana ne "zvakajairika" motors. Yakaratidza kuve yakasimba uye yakaita kutanga kwayo mune imwe yemhando dzakanakisa dzemugadziri, iyo 110S Cosmo Sport. 1967 yakanga yakakosha nokuda kwechiratidzo nokuda kwechimwe chikonzero - ndipo pakatanga kutengesa kweMazda muEurope. Asi chii chinotevera?
Muna 1972, Masayuki Kirihara akakwira ndege ndokuenda kuGermany. Uye iyi yakanga isiri zororo; akagamuchira nhungamiro yakajeka kubva kuMazda - aifanira kugadzira mutengesi ipapo. Zvakamutorera nguva, asi akazobudirira - uye izvi zvakakonzerwa nekuti Mazda yakazvisimbisa muGermany nekutangwa kweRX-70 mukupera kwema7. Iyi mota yaive neakakura magadzirirwo esarudzo; injini inotenderera haina kupisa mafuta, asi yakaipedza muhectoliters uye panguva imwechete yakapa kunakidzwa kwekutyaira. Nekudaro, nguva yevanotengesa zvakanyanya yaive isati yasvika.
Muma80 network yevatengesi veGermany yakabudirira, naizvozvo muna 1981 chisarudzo chakaitwa chokuzarura imwe hofisi muBrussels. Muchidimbu, yaifanirwa kutarisa maoko evakazvimiririra vekuEurope vanogovera. Uye pakanga pane zvakawanda zvekutonga - maGermany aida mhando itsva 323 uye 626. Kutengesa kukuru kwaireva mari yakawanda, uye mari huru yaiva yezororo mu Abu Dhabi kana kukura kwe teknolojia - nerufaro, iyo mhando yakasarudza yechipiri uye muna 1984. yaive yekutanga kutengesa mota necatalytic neutralizer. Pamusoro pezvo, yakawedzera imba yayo yekuchengetera zvinhu muHitdorf uye yakatanga sevhisi yemaawa makumi maviri nemana yekupihwa kwezvimwe zvakasara. Sezvaungafungidzira, ichi chaive chakanakisa chekushambadzira chiitiko - nekuda kwacho, kutengeswa kwemotokari muEurope zvakapetwa kaviri mumakore gumi iwayo. Zvisinei, muna 24 zvinhu zvose zvakanga zvisisina kunaka.
Kutanga kwakanga kusina kunyanya kuipa. Muna 1991, iyo 787B prototype yakave yega dhizaini yeJapan kuhwina Maawa makumi maviri nemana eLe Mans. Mukuwedzera, iyo MX-24, iyo yakanga yakamirira kubvumirwa kwaYamamoto yekugadzirwa kwemakore gumi, yakapinda mubhizinesi - yakamanikana, diki, isingagoneki zvachose iyo munhu wese akasimba ainzwira tsitsi. Zvisinei, chokwadi chaiva chokuti motokari iyi yaipenya. Yakanga ichionekwa, yakatyaira zvinoshamisa, yakanga ine injini dzine simba - yakanga yakakwana kudiwa nevaduku, vanhu vakapfuma, uye muenzaniso wacho pachawo wakava hit mumusika. Nekudaro, kutengesa kwese kweiyo brand kuchiri kudonha, nekuti pakanga pasina kukwana zvizvarwa zvitsva zvemotokari. Iyo kambani yakasarudza kurwisa izvi nekuwedzera network yayo. Muna 5, yakavhura hofisi inomiririra muPortugal, yakaita shanduko kune mamwe mabasa emapazi eEurope, uye pakupedzisira yakagadzira Mazda Motor Europe GmbH (MME), iyo yakatanga kushanda nehondo yose ye "yose" vashandi 10. Pamwe chete nedhipatimendi rekutakura zvinhu, zvese zvakagadzirira kutanga kwekukunda kweEurope. Kana kuti akafunga kudaro.
KuKare Continent kwaive nezvitoro zvakawanda zvakasununguka zvakazara zvaitengesa mota dzeMazda. Vakanga vane vatungamiri vavo, kodzero dzavo uye kofi kune mugadziri wekofi, izvo vaifanirawo kuzvitengera ivo pachavo. Iyo kambani yakafunga kutora zvivakwa izvi zvakazvimirira kuitira kuti igadzire network yakakura uye panguva imwechete ichibatanidza kutengesa, kushambadzira, PR uye nezvimwe zvese zvanga zvichiri kurarama hupenyu hwayo. Zvose zvakatanga nepfungwa ye "Zoom-Zoom" uye kusikwa kwemahofisi matsva muna 2000 - kutanga muItaly neSpain, uye gore rakatevera muFrance, Great Britain neSweden. Zvinosetsa, asi nepo anenge makambani ese emotokari akanga achidzika midzi muEurope uye achigarisana zvakanaka, Mazda yakanga ichiedza kusundira magokora ayo kubva muboka revanhu kuti iende kudhishi. Zvisinei, akaita izvi zvakanyatsonaka - vanhu 8 vakatanga kushanda paMazda Motor Europe GmbH vakakura kusvika kune 100. Uye kwete pakati pavo - vashandi vakawanda vatsva vakabhadharwa, mahofisi matsva akavhurwa muAustria neDenmark, uye mienzaniso mitsva yakazara. kusunungurwa. yakaunzwa - muna 2002, iyo Mazda 6, yakagadzirwa zvinoenderana neZoom-Zoom pfungwa, uye gore rakatevera zvakare Mazda 2, Mazda 3 uye yakasarudzika RX-8 Renesis ine Wankel injini pasi pehodhi. Mukupenga uku kwebudiriro nekuwedzera muEurope, chimwe chinhu chidiki chakakodzera kutaurwa - iyo MX-5 modhi yakaverengerwa muGuinness Book of Records muna 2000 senzira yakatengeswa zvakanyanya yenguva dzese. Kutonhorera, hofisi yedu yemumiriri wePoland iripi?
Panguva iyoyo waitoona mota itsva dzerudzi rweMazda dzichifamba mumigwagwa yedu, saka dzaitofanira kubva kune imwe nzvimbo. Hongu - pakutanga chete Mazda Austria yakatumira mota kumisika yeSouthern neCentral Europe. Uyezve, akaita basa guru pazviri sezvo akawedzera kutengesa kwechiratidzo ne25%. Taifanira kumirira kusvika 2008 yeMazda Motor Poland, asi yakanga iri nguva yakanaka - takabva taisa maoko edu pachizvarwa chitsva cheMazda 2 neMazda 6 yakasvika gore rakapfuura, uye ichangobva kubudiswa "Responsible Zoom-Zoom". chirongwa chaizoderedza kushandiswa kwemafuta uye kuvandudza kuchengeteka mumotokari itsva. Ose ari maviri hofisi yemumiriri wePoland nevamwe vazhinji muEurope vanoratidza shanduko ichiri kuitika mucherechedzo uyu pamberi pemeso edu. Izvi zvakanaka, nokuti anenge ese makambani emotokari akapfuura munguva ino muzana remakore rapfuura. Parizvino kambani iyi ine vanhu vanodarika chiuru nemazana matanhatu mukondinendi iyi, uye Mazda Motor Europe, iyo yakatanga nevashandi 1600, nhasi yave nevanenge mazana maviri nemakumi masere. Uyu ndiwo muenzaniso wakanaka wekuti chero chinhu chinogoneka - kunyangwe kushandura kambani yekork flooring kuita kambani inobudirira yemotokari. .
