Tsika Dzedu: Simba reNzira Yakatarisana Nevanhu
PaShake Shack, vashandi vanofara ndivo kiyi yekugadzira vatengi vanofara.
Pane misiyano mizhinji pakati peShake Shack neChapel Hill Tire. Shake Shack inotengesa burgers uye shake. Tinosevha mota.
Shake Shack yakavambwa muna 2004. Tave tichishanda kubvira 1953.
Makore mashanu apfuura anga akanaka kuChapel Hill Tire; takavhura zvitoro zvitatu zvitsva uye takawedzera kuRaleigh. Shake Shack iri kuita zvirinani, nekutengesa kubva pamadhora mazana maviri nenomwe muna 217 kusvika pamadhora mazana matanhatu nemakumi manomwe nenomwe muna 2014.
Zvisinei, pane chinhu chimwe chete chinotibatanidza. Shake Shack inotora nzira inotarisana nemushandi pakubata kambani yayo. Uye ndizvo zvatiriwo.
Mukuru weShake Shack, Randy Garutti anotenda kuti kukura kwekambani yake kunobva kuvashandi vanoenda pamusoro nepamusoro. "Makumi mashanu nechimwe kubva muzana chevashandi," anovadana. Ivo vane hushamwari, vane hushamwari, vanokurudzirwa, vane hanya, vanozviziva uye vane njere nhengo dzechikwata. 51 muzana chiratidzo chounyanzvi hwemirangariro hunodiwa kuti ubudirire pabasa; 49 muzana inotsanangura hunyanzvi hwehunyanzvi hunodiwa.
Makumi mashanu nechimwe kubva muzana evashandi vanovavarira kuwana mukwikwidzi, mutsa wakasarudzika uye unopfumisa, unobatanidza tsika yedu uye nekushingairira kusimudzira isu nerudzi, "akadaro Garutti muhurukuro nemagazini yeQSR.
Iwe haugone kubiridzira nzira yako yekukwezva iyo 51 muzana. Maererano naGarutti, unozviwana nekubhadhara mihoro yakakwirira, mabhenefiti makuru, uye kurapwa kuri nani pane zvese. Nokuti Muvambi weShake Shack Danny Meyer anocherekedza kuti makambani mazhinji anoita zvakanaka pabasa revatengi anowanzo pamusoro pemazita e“nzvimbo dzakanakisa dzekushanda.”
"Hatina kukwanisa kuita kunze kwekubvumirana," anodaro Chapel Hill Tire mutungamiri uye muridzi wemumwe wake Mark Pons. "Iwe haugone kuva neruzivo rwakakura rwevatengi pasina mushandi anofara."
Tichitarisa kumberi, Shake Shack manejimendi anofanotaura kuti kutengesa kwekambani kuchapfuura $891 miriyoni mukupera kwa2021. Uye isu tinotenda nzira yavo yakasimba-yakatarisana nevanhu ndiro simba ravo guru mubasa ravo kuti vabudirire ichi chiitiko.
"Tiri mubhizinesi rinotungamirwa nevanhu," Meyer akaudza QSR magazini. "Izvi ndizvo zvatinoita zvirinani kupfuura chero ani zvake, uye aya ndiwo maitiro atichaita kuti tirambe tichiisa mari kuitira kuti makumi emakore kubva zvino tive nemaresitorendi anomira padyo nevatungamiriri vakuru. Asi hazvimbofi zvakava nyore."
"Zvakanaka," Pons akadaro. “Hazvisi nyore. Kuwana seti chaiyo yezvakakosha ingori kutanga. Iwe unofanirwa kuvaka tsika yako kune izvi zvakakosha. Isu paChapel Hill Tire tine zvishanu zvakakosha zvakakosha: kuyedza kuita zvakanaka, kubata mumwe nemumwe semhuri, toti hongu kune vatengi vedu uye kune mumwe nemumwe, tenda uye kubatsira, uye kuhwina sechikwata. Vhiki rega rega tinotarisa pane imwe kukosha uye timu inokurukura kuti tingaite sei mune zvese zvatinoita. "
"Semuenzaniso, mumwe wevashandi vedu nguva pfupi yadarika akawana mukana unoshamisa wekurarama kukosha kwedu kwekuti hongu kune vatengi," Pons akadaro. “Mumwe mutengi achangobva kuvhiyiwa akafonera chitoro ndokubvunza kana taigona kutora mishonga yake yaakanyorerwa nachiremba. Achifunga nezvoukoshi uhwu uye achiziva kuti akanga asina kumwe kwokutendeukira, mushandi wacho akabvuma kutora tsamba yacho.”
“Tinotenda zvakare kuti hunhu hwedu chishandiso chikuru chekudzidza. Bhizinesi iri rinoda kuchinjika. Kuti tipindure, tinopa vashandi simba rekuita sarudzo," Pons akadaro, "uye chero uchigona kushandisa hunhu hwedu hushanu kupindura matorero awakaita sarudzo, wakanaka."
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